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Market Communication, 6 credits

Marknadskommunikation, 6 hp

TEIE56

The course is disused.

Main field of study

Graphic Design and Communication

Course level

First cycle

Course type

Programme course

Examiner

Thomas Rosenfall

Director of studies or equivalent

Johan Holtström

Education components

Preliminary scheduled hours: 48 h
Recommended self-study hours: 112 h

Possible deviation from course syllabus/programme syllabus

ECV = Elective / Compulsory / Voluntary

Course offered for		Semester	Period	Timetable module	Language	Campus	ECV
6KFTL	Air Transportation and Logistics	4 (Spring 2017)	2	3	Swedish	Norrköping, Norrköping	E
6KLOG	Civic Logistics	4 (Spring 2017)	2	3	Swedish	Norrköping, Norrköping	E
6KGDK	Graphic Design and Communication, Bachelor´s Programme	2 (Spring 2017)	2	3	Swedish	Norrköping, Norrköping	C

Main field of study

Graphic Design and Communication

Course level

First cycle

Advancement level

G1X

Course offered for

Graphic Design and Communication, Bachelor´s Programme
Air Transportation and Logistics
Civic Logistics

Prerequisites

Business economics

Intended learning outcomes

After completing the course the student will be able to:

describe and explain central concepts within mass marketing, industrial (B2B) marketing and service marketing with a special focus on market communication and external audits
analyse a company and its context from a marketing perspective
develop a market analysis and explain how it is done.
communicate market-oriented analyses and reasoning

Course content

The central elements in the course concern how a company should act on the market and communicate with the market through a marketing plan. Aspects discussed in the course are, among others: - the market environment - actors and forces - buyer behaviour - market segmentation and product positioning - the offering (products, price etc.) and its design - branding, market communication and marketing channels. Some emphasis is on how the offer is communicated with the market, how it reaches the customer and how information on and from the market should be evaluated. How a company or an organization acts differs depending on buying situation and if the purchase concerns consumer goods, industrial goods or services in various market environments.

Teaching and working methods

The course is of a problem-solving character with a focus on marketing planning with the sub-theme market communication. The tuition is in the form of lectures, cases and a supervised project work (groups). The aim of the project work is to establish a marketing plan. The marketing plan should cover the basics in market analysis. The project work is part of the examination.

Examination

UPG1	Oral and written examination	3 credits	U, 3, 4, 5
PRA2	Project	3 credits	U, 3, 4, 5

UPG1 consists of a number of smaller tests during the course.

Grades

Four-grade scale, LiU, U, 3, 4, 5

Department

Institutionen för ekonomisk och industriell utveckling

Director of Studies or equivalent

Johan Holtström

Examiner

Thomas Rosenfall

Course website and other links

http://www.iei.liu.se/indek/utbildning/industriell-ekonomi/teie56?l=sv

Education components

Preliminary scheduled hours: 48 h
Recommended self-study hours: 112 h

Course literature

Parment, A. (2014) Marknadsföring, Studentlitteratur, Lund. ISBN (10): 9144094493, ISBN(13): 9789144094496 Artiklar och OH-material från webben.

Code	Name	Scope	Grading scale
UPG1	Oral and written examination	3 credits	U, 3, 4, 5
PRA2	Project	3 credits	U, 3, 4, 5

UPG1 consists of a number of smaller tests during the course.

Student rights and obligations (login required)
Linköping University common rules and regulations (in Swedish)

Course literature is preliminary.

Parment, A. (2014) Marknadsföring, Studentlitteratur, Lund. ISBN (10): 9144094493, ISBN(13): 9789144094496 Artiklar och OH-material från webben.

Download

Download course literature list as PDF

Note: The course matrix might contain more information in Swedish.

I = Introduce, U = Teach, A = Utilize

		I	U	A	Modules
1. DISCIPLINARY KNOWLEDGE AND REASONING
	1.1 Knowledge of underlying mathematics and science (G1X level)
	1.2 Fundamental engineering knowledge (G1X level)
	1.3 Further knowledge, methods, and tools in one or several subjects in engineering or natural science (G2X level)
	1.4 Advanced knowledge, methods, and tools in one or several subjects in engineering or natural sciences (A1X level)
	1.5 Insight into current research and development work
2. PERSONAL AND PROFESSIONAL SKILLS AND ATTRIBUTES
	2.1 Analytical reasoning and problem solving		X		PRA2 UPG1
	2.2 Experimentation, investigation, and knowledge discovery	X
	2.3 System thinking		X		PRA2
	2.4 Attitudes, thought, and learning		X	X	PRA2 UPG1
	2.5 Ethics, equity, and other responsibilities	X	X		UPG1
3. INTERPERSONAL SKILLS: TEAMWORK AND COMMUNICATION
	3.1 Teamwork			X	PRA2
	3.2 Communications		X	X	PRA2
	3.3 Communication in foreign languages			X
4. CONCEIVING, DESIGNING, IMPLEMENTING AND OPERATING SYSTEMS IN THE ENTERPRISE, SOCIETAL AND ENVIRONMENTAL CONTEXT
	4.1 External, societal, and environmental context		X	X	PRA2 UPG1
	4.2 Enterprise and business context		X	X	PRA2 UPG1
	4.3 Conceiving, system engineering and management
	4.4 Designing
	4.5 Implementing
	4.6 Operating
5. PLANNING, EXECUTION AND PRESENTATION OF RESEARCH DEVELOPMENT PROJECTS WITH RESPECT TO SCIENTIFIC AND SOCIETAL NEEDS AND REQUIREMENTS
	5.1 Societal conditions, including economic, social, and ecological aspects of sustainable development for knowledge development
	5.2 Economic conditions for knowledge development
	5.3 Identification of needs, structuring and planning of research or development projects
	5.4 Execution of research or development projects
	5.5 Presentation and evaluation of research or development projects

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