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Industrial Market and Technology Strategies, 12 credits
Industriella marknads- och teknikstrategier, 12 hp
TEIM04
Main field of study
Industrial Engineering and ManagementCourse level
Second cycleCourse type
Programme courseExaminer
Roland SjöströmDirector of studies or equivalent
Johan HoltströmEducation components
Preliminary scheduled hours: 96 hRecommended self-study hours: 224 h
ECV = Elective / Compulsory / Voluntary
Main field of study
Industrial Engineering and ManagementCourse level
Second cycleAdvancement level
A1XCourse offered for
- Design and Product Development
- Industrial Engineering and Management - International, M Sc in Engineering
- Industrial Engineering and Management, M Sc in Engineering
Entry requirements
Note: Admission requirements for non-programme students usually also include admission requirements for the programme and threshold requirements for progression within the programme, or corresponding.
Prerequisites
Industrial Economics, Continuation course in Mathematics statistics, Industrail Marketing, Industrial Market AnalysisIntended learning outcomes
The student should be able to take part in the development and revision of market and technology strategies in industrial companies. The student should:
- Describe, compare and utilize theories and models of market and technology strategies regarding content and processes and also of models for strategic development and change.
- Be knowledgeable of the phases of market development and in what ways old and new technology are implemented both in developing and mature markets.
- Apply the theories and models in a strategic revision of a company
- Develop a skill in oral presentations and in writing project reports
Course content
Competition and competitive strategies, cooperative strategies, strategic networks, relationship marketing, service marketing, technology and market development, the innovation cycle, factors that support and obstruct market and technology strategies, how to develop early customer relations, the importance of standards, routines and norms.
Teaching and working methods
The course is organized around a number of lectures, seminars and a project assignment.There will also be a small number of guest lectures by experienced practioners.
The course runs over the entire autumn semester.
Examination
| MUN1 | Oral examination | 6 credits | U, 3, 4, 5 |
| PRA1 | Project | 6 credits | U, 3, 4, 5 |
Grades
Four-grade scale, LiU, U, 3, 4, 5Department
Institutionen för ekonomisk och industriell utvecklingDirector of Studies or equivalent
Johan HoltströmExaminer
Roland SjöströmEducation components
Preliminary scheduled hours: 96 hRecommended self-study hours: 224 h
Course literature
Additional literature
Books
- Moore, Geoffrey A., (2004) Inside the tornado : strategies for developing, leveraging, and surviving hypergrowth markets
ISBN: 0060745819, 9780060745813
New York : HarperBusiness Essentials, c2004. - Schilling, Melissa A., (2013) Strategic management of technological innovation
ISBN: 9780071326445
Boston : McGraw-Hill/Irwin, 2013
Compendia
| Code | Name | Scope | Grading scale |
|---|---|---|---|
| MUN1 | Oral examination | 6 credits | U, 3, 4, 5 |
| PRA1 | Project | 6 credits | U, 3, 4, 5 |
Regulations (apply to LiU in its entirety)
The university is a government agency whose operations are regulated by legislation and ordinances, which include the Higher Education Act and the Higher Education Ordinance. In addition to legislation and ordinances, operations are subject to several policy documents. The Linköping University rule book collects currently valid decisions of a regulatory nature taken by the university board, the vice-chancellor and faculty/department boards.
LiU’s rule book for education at first-cycle and second-cycle levels is available at http://styrdokument.liu.se/Regelsamling/Innehall/Utbildning_pa_grund-_och_avancerad_niva.
Additional literature
Books
Moore, Geoffrey A., (2004) Inside the tornado : strategies for developing, leveraging, and surviving hypergrowth markets
ISBN: 0060745819, 9780060745813
New York : HarperBusiness Essentials, c2004.
Schilling, Melissa A., (2013) Strategic management of technological innovation
ISBN: 9780071326445
Boston : McGraw-Hill/Irwin, 2013
Compendia
Note: The course matrix might contain more information in Swedish.
I = Introduce, U = Teach, A = Utilize
| I | U | A | Modules | Comment | ||
|---|---|---|---|---|---|---|
| 1. DISCIPLINARY KNOWLEDGE AND REASONING | ||||||
| 1.1 Knowledge of underlying mathematics and science (G1X level) |
|
|
X
|
MUN1
|
||
| 1.2 Fundamental engineering knowledge (G1X level) |
|
|
X
|
MUN1
|
||
| 1.3 Further knowledge, methods, and tools in one or several subjects in engineering or natural science (G2X level) |
|
X
|
X
|
MUN1
PRA1
|
||
| 1.4 Advanced knowledge, methods, and tools in one or several subjects in engineering or natural sciences (A1X level) |
|
|
|
|||
| 1.5 Insight into current research and development work |
|
|
|
|||
| 2. PERSONAL AND PROFESSIONAL SKILLS AND ATTRIBUTES | ||||||
| 2.1 Analytical reasoning and problem solving |
|
X
|
X
|
MUN1
PRA1
|
||
| 2.2 Experimentation, investigation, and knowledge discovery |
|
X
|
X
|
PRA1
|
||
| 2.3 System thinking |
|
X
|
X
|
PRA1
|
||
| 2.4 Attitudes, thought, and learning |
|
|
X
|
MUN1
PRA1
|
||
| 2.5 Ethics, equity, and other responsibilities |
|
|
X
|
MUN1
PRA1
|
||
| 3. INTERPERSONAL SKILLS: TEAMWORK AND COMMUNICATION | ||||||
| 3.1 Teamwork |
|
|
X
|
PRA1
|
||
| 3.2 Communications |
|
X
|
X
|
MUN1
PRA1
|
||
| 3.3 Communication in foreign languages |
|
|
X
|
MUN1
|
||
| 4. CONCEIVING, DESIGNING, IMPLEMENTING AND OPERATING SYSTEMS IN THE ENTERPRISE, SOCIETAL AND ENVIRONMENTAL CONTEXT | ||||||
| 4.1 External, societal, and environmental context |
|
X
|
X
|
MUN1
PRA1
|
||
| 4.2 Enterprise and business context |
|
X
|
X
|
MUN1
PRA1
|
||
| 4.3 Conceiving, system engineering and management |
|
X
|
X
|
MUN1
PRA1
|
||
| 4.4 Designing |
|
X
|
X
|
PRA1
|
||
| 4.5 Implementing |
|
X
|
X
|
PRA1
|
||
| 4.6 Operating |
|
|
|
|||
| 5. PLANNING, EXECUTION AND PRESENTATION OF RESEARCH DEVELOPMENT PROJECTS WITH RESPECT TO SCIENTIFIC AND SOCIETAL NEEDS AND REQUIREMENTS | ||||||
| 5.1 Societal conditions, including economic, social, and ecological aspects of sustainable development for knowledge development |
|
X
|
X
|
PRA1
|
||
| 5.2 Economic conditions for knowledge development |
|
X
|
X
|
PRA1
|
||
| 5.3 Identification of needs, structuring and planning of research or development projects |
X
|
|
|
|||
| 5.4 Execution of research or development projects |
|
|
|
|||
| 5.5 Presentation and evaluation of research or development projects |
|
|
|
|||
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