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Industrial Market Research, 6 credits
Industriell marknadsanalys, 6 hp
TEIM07
Main field of study
Industrial Engineering and ManagementCourse level
Second cycleCourse type
Programme courseExaminer
Roland SjöströmDirector of studies or equivalent
Johan HoltströmEducation components
Preliminary scheduled hours: 49 hRecommended self-study hours: 111 h
ECV = Elective / Compulsory / Voluntary
Main field of study
Industrial Engineering and ManagementCourse level
Second cycleAdvancement level
A1XCourse offered for
- Industrial Engineering and Management - International, M Sc in Engineering
- Industrial Engineering and Management, M Sc in Engineering
Entry requirements
Note: Admission requirements for non-programme students usually also include admission requirements for the programme and threshold requirements for progression within the programme, or corresponding.
Prerequisites
Basic Marketing, Mathematical StatisticsIntended learning outcomes
The aim of this course is to develop the students' ability to define, analyse and solve various marketing-decision problems. The focus is on quantitative methods in marketing research, especially multivariate techniques such as factor analysis and multiple regression analysis.
Course content
Analysis of decision problems in marketing. Methodology in marketing research. Ethical problems in marketing research. Developing a frame of reference. Basic data description and analysis. Multivariate analysis of survey data
Teaching and working methods
The course contains lectures, laboratory lessons and one project.
Examination
| PRA1 | Project | 3 credits | U, 3, 4, 5 |
| TEN1 | Written examination | 3 credits | U, 3, 4, 5 |
Grades
Four-grade scale, LiU, U, 3, 4, 5Other information
Supplementary courses:
Industrial Market and Technology Strategies, Multivariate Statistical Methods
Department
Institutionen för ekonomisk och industriell utvecklingDirector of Studies or equivalent
Johan HoltströmExaminer
Roland SjöströmEducation components
Preliminary scheduled hours: 49 hRecommended self-study hours: 111 h
Course literature
Eget kursmaterial (finns som pdf-fil på kurshemsidan), "Utredningsmetodik och Industriell marknadsanalys", Sjöström (senaste upplagan) Laborationshandledningar| Code | Name | Scope | Grading scale |
|---|---|---|---|
| PRA1 | Project | 3 credits | U, 3, 4, 5 |
| TEN1 | Written examination | 3 credits | U, 3, 4, 5 |
Regulations (apply to LiU in its entirety)
The university is a government agency whose operations are regulated by legislation and ordinances, which include the Higher Education Act and the Higher Education Ordinance. In addition to legislation and ordinances, operations are subject to several policy documents. The Linköping University rule book collects currently valid decisions of a regulatory nature taken by the university board, the vice-chancellor and faculty/department boards.
LiU’s rule book for education at first-cycle and second-cycle levels is available at http://styrdokument.liu.se/Regelsamling/Innehall/Utbildning_pa_grund-_och_avancerad_niva.
Course literature is preliminary.
Eget kursmaterial (finns som pdf-fil på kurshemsidan), "Utredningsmetodik och Industriell marknadsanalys", Sjöström (senaste upplagan)
Laborationshandledningar
Note: The course matrix might contain more information in Swedish.
I = Introduce, U = Teach, A = Utilize
| I | U | A | Modules | Comment | ||
|---|---|---|---|---|---|---|
| 1. DISCIPLINARY KNOWLEDGE AND REASONING | ||||||
| 1.1 Knowledge of underlying mathematics and science (G1X level) |
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X
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| 1.2 Fundamental engineering knowledge (G1X level) |
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X
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| 1.3 Further knowledge, methods, and tools in one or several subjects in engineering or natural science (G2X level) |
|
X
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X
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| 1.4 Advanced knowledge, methods, and tools in one or several subjects in engineering or natural sciences (A1X level) |
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| 1.5 Insight into current research and development work |
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| 2. PERSONAL AND PROFESSIONAL SKILLS AND ATTRIBUTES | ||||||
| 2.1 Analytical reasoning and problem solving |
|
X
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X
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| 2.2 Experimentation, investigation, and knowledge discovery |
|
X
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X
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| 2.3 System thinking |
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X
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X
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| 2.4 Attitudes, thought, and learning |
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X
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X
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| 2.5 Ethics, equity, and other responsibilities |
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X
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X
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| 3. INTERPERSONAL SKILLS: TEAMWORK AND COMMUNICATION | ||||||
| 3.1 Teamwork |
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X
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| 3.2 Communications |
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X
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X
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| 3.3 Communication in foreign languages |
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X
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| 4. CONCEIVING, DESIGNING, IMPLEMENTING AND OPERATING SYSTEMS IN THE ENTERPRISE, SOCIETAL AND ENVIRONMENTAL CONTEXT | ||||||
| 4.1 External, societal, and environmental context |
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| 4.2 Enterprise and business context |
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| 4.3 Conceiving, system engineering and management |
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X
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X
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| 4.4 Designing |
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X
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X
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| 4.5 Implementing |
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X
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X
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| 4.6 Operating |
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| 5. PLANNING, EXECUTION AND PRESENTATION OF RESEARCH DEVELOPMENT PROJECTS WITH RESPECT TO SCIENTIFIC AND SOCIETAL NEEDS AND REQUIREMENTS | ||||||
| 5.1 Societal conditions, including economic, social, and ecological aspects of sustainable development for knowledge development |
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| 5.2 Economic conditions for knowledge development |
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| 5.3 Identification of needs, structuring and planning of research or development projects |
X
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| 5.4 Execution of research or development projects |
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| 5.5 Presentation and evaluation of research or development projects |
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