Student rights and obligations (login required)
Linköping University common rules and regulations (in Swedish)
This is an internal version that might contain incomplete information.
Market Communicative Design Project, 8 credits
Marknadskommunikativt designprojekt, 8 hp
TNGD45
Main field of study
Graphic Design and CommunicationCourse level
First cycleCourse type
Programme courseExaminer
Anna Elgebrant RekstadDirector of studies or equivalent
Emelie FältonEducation components
Preliminary scheduled hours: 64 hRecommended self-study hours: 149 h
ECV = Elective / Compulsory / Voluntary
| Course offered for | Semester | Period | Timetable module | Language | Campus | ECV | |
|---|---|---|---|---|---|---|---|
| 6KGDK | Graphic Design and Communication, Bachelor's Programme | 3 (Autumn 2026) | 2 | 2 | Swedish | Norrköping, Norrköping | C |
The course syllabus is preliminary
Main field of study
Graphic Design and CommunicationCourse level
First cycleAdvancement level
G1FSpecific information
The course cannot be included in the same degree as TNGD24.
Course offered for
- Bachelor's Programme in Graphic Design and Communication
Prerequisites
Mainly the program's previous courses in design, production and information design.
Intended learning outcomes
The aim of the course is to provide a theoretical and practical knowledge of implementing communication projects, from idea to final result with external assignments, as well as basic knowledge of group dynamics and the own role of a group. After completing the course, the student should be able to:
- Run a communication project from idea to finished concept based on a marketing communication design process
- Explain the choice of media channels based on communicative and technical perspectives
- Produce communicative and technically finished artifacts for different media channels
- Describe the differences between empirical methods for research and practical design.
- Describe the different phases in a group's development
- Refelct on their own role in a working group
Course content
Marketing communicative design process, group dynamics, market analysis, media planning, media design and production.
Teaching and working methods
Lectures, practical work, excercises and mandatory seminars according to the flipped-classroom model.
Examination
| UPG4 | Research and strategy | 2 credits | U, G |
| UPG5 | Group dynamics | 2 credits | U, G |
| UPG6 | Process and production | 2 credits | U, G |
| PRA2 | Project | 2 credits | U, G |
The course is graded Fail / Pass.
Grades for examination modules are decided in accordance with the assessment criteria presented at the start of the course.
Grades
Two-grade scale, U, GOther information
About teaching and examination language
The teaching language is presented in the Overview tab for each course. The examination language relates to the teaching language as follows:
- If teaching language is “Swedish”, the course as a whole could be given in Swedish, or partly in English. Examination language is Swedish, but parts of the examination can be in English.
- If teaching language is “English”, the course as a whole is taught in English. Examination language is English.
- If teaching language is “Swedish/English”, the course as a whole will be taught in English if students without prior knowledge of the Swedish language participate. Examination language is Swedish or English depending on teaching language.
Other
The course is conducted in such a way that there are equal opportunities with regard to sex, transgender identity or expression, ethnicity, religion or other belief, disability, sexual orientation and age.
The planning and implementation of a course should correspond to the course syllabus. The course evaluation should therefore be conducted with the course syllabus as a starting point.
The course is campus-based at the location specified for the course, unless otherwise stated under “Teaching and working methods”. Please note, in a campus-based course occasional remote sessions could be included.
Department
Institutionen för teknik och naturvetenskapCourse literature
Books
- A. Wheeler, (2018) Designing Brand Identity Fifth edition Wiley
- K. Burtenshaw, N. Mahone & C. Barfoot. , (2006/2011) The fundamentals of Creative Advertising AVA Publishing
- Keller, Kevin Lane, Swaminathan, Vanitha, (2020) Strategic brand management : building, measuring, and managing brand equity. Fifth edition, Global edition Harlow : Pearson, 2020
ISBN: 9781292314969, 1292314966
| Code | Name | Scope | Grading scale |
|---|---|---|---|
| UPG4 | Research and strategy | 2 credits | U, G |
| UPG5 | Group dynamics | 2 credits | U, G |
| UPG6 | Process and production | 2 credits | U, G |
| PRA2 | Project | 2 credits | U, G |
The course is graded Fail / Pass.
Grades for examination modules are decided in accordance with the assessment criteria presented at the start of the course.
Books
A. Wheeler, (2018) Designing Brand Identity Fifth edition Wiley
K. Burtenshaw, N. Mahone & C. Barfoot. , (2006/2011) The fundamentals of Creative Advertising AVA Publishing
Keller, Kevin Lane, Swaminathan, Vanitha, (2020) Strategic brand management : building, measuring, and managing brand equity. Fifth edition, Global edition Harlow : Pearson, 2020
ISBN: 9781292314969, 1292314966
Note: The course matrix might contain more information in Swedish.
I = Introduce, U = Teach, A = Utilize
| I | U | A | Modules | Comment | ||
|---|---|---|---|---|---|---|
| 1. DISCIPLINARY KNOWLEDGE AND REASONING | ||||||
| 1.1 Knowledge of underlying mathematics and science (G1X level) |
X
|
X
|
X
|
UPG4
UPG5
UPG6
PRA2
|
||
| 1.2 Fundamental engineering knowledge (G1X level) |
|
|
|
|||
| 1.3 Further knowledge, methods, and tools in one or several subjects in engineering or natural science (G2X level) |
|
|
|
|||
| 1.4 Advanced knowledge, methods, and tools in one or several subjects in engineering or natural sciences (A1X level) |
|
|
|
|||
| 1.5 Insight into current research and development work |
|
|
|
|||
| 2. PERSONAL AND PROFESSIONAL SKILLS AND ATTRIBUTES | ||||||
| 2.1 Analytical reasoning and problem solving |
X
|
X
|
X
|
UPG4
UPG6
PRA2
|
||
| 2.2 Experimentation, investigation, and knowledge discovery |
X
|
X
|
X
|
PRA2
|
||
| 2.3 System thinking |
X
|
X
|
X
|
UPG4
UPG6
PRA2
|
||
| 2.4 Attitudes, thought, and learning |
X
|
X
|
X
|
UPG4
UPG5
UPG6
PRA2
|
||
| 2.5 Ethics, equity, and other responsibilities |
X
|
X
|
X
|
UPG4
UPG5
UPG6
PRA2
|
||
| 3. INTERPERSONAL SKILLS: TEAMWORK AND COMMUNICATION | ||||||
| 3.1 Teamwork |
X
|
X
|
X
|
UPG4
UPG5
UPG6
PRA2
|
||
| 3.2 Communications |
X
|
X
|
X
|
UPG4
UPG5
UPG6
PRA2
|
||
| 3.3 Communication in foreign languages |
X
|
|
|
|||
| 4. CONCEIVING, DESIGNING, IMPLEMENTING AND OPERATING SYSTEMS IN THE ENTERPRISE, SOCIETAL AND ENVIRONMENTAL CONTEXT | ||||||
| 4.1 External, societal, and environmental context |
X
|
X
|
X
|
UPG4
PRA2
|
||
| 4.2 Enterprise and business context |
X
|
X
|
X
|
UPG4
UPG6
PRA2
|
||
| 4.3 Conceiving, system engineering and management |
X
|
X
|
X
|
UPG4
UPG6
PRA2
|
||
| 4.4 Designing |
X
|
X
|
X
|
UPG4
UPG6
PRA2
|
||
| 4.5 Implementing |
X
|
X
|
X
|
UPG6
PRA2
|
||
| 4.6 Operating |
X
|
X
|
X
|
UPG6
PRA2
|
||
| 5. PLANNING, EXECUTION AND PRESENTATION OF RESEARCH DEVELOPMENT PROJECTS WITH RESPECT TO SCIENTIFIC AND SOCIETAL NEEDS AND REQUIREMENTS | ||||||
| 5.1 Societal conditions, including economic, social, and ecological aspects of sustainable development for knowledge development |
|
|
|
|||
| 5.2 Economic conditions for knowledge development |
|
|
|
|||
| 5.3 Identification of needs, structuring and planning of research or development projects |
|
|
|
|||
| 5.4 Execution of research or development projects |
|
|
|
|||
| 5.5 Presentation and evaluation of research or development projects |
|
|
|
|||
This tab contains public material from the course room in Lisam. The information published here is not legally binding, such material can be found under the other tabs on this page.
There are no files available for this course.