Oral and Written Communication in a Professional Context, 6 credits

Main field of study

Course level

Advancement level

Course offered for

• Graphic Design and Communication, Bachelor's Programme

Intended learning outcomes

When the course is completed the student should:

• know how to apply basic theoretic knowledge regarding how different forms of communication interact with the context, i.e. factors such as situation, aim, sender, receiver, content and communication style
• know how to apply different forms of communication based on cases and given scenarios, with special attention to ethics and rhetoric
• have developed skills in writing aimed at copywriting and information
• have achieved skills, oral and written, to describe and analyze texts written with a certain purpose and in a given context
• know how to orally present and motivate a chosen communication form and style

Course content

The basics of written communication in different forms, with special attention to copywriting, information and communication which involve oral, interpersonal and textual communication; i.e. the students work with copy, pitch and press release. Different perspectives (for example ethical) are discussed based on cases and given situations. Seminars are held where the students analyze and give feedback on each other´s work as a result of an individual assignment. Oral presentation in the style of a pitch is also performed.

Teaching and working methods

Lectures, seminars, individual work and group work in pairs
 

Examination

Grades

Other information

Supplementary courses:
Rethorics

Department

Director of Studies or equivalent

Education components