Culture and Marketing, 7.5 credits

Kultur och marknadsföring, 7.5 hp

704G03

Main field of study

No main field of study

Course level

First cycle

Course type

Single subject and programme course

Examiner

Christoph Röcklinsberg

Course coordinator

Christoph Röcklinsberg

Director of studies or equivalent

Olle Linge

Contact

Anna Martin, studievägledare

Marie Ekström Lorentzon, kursadministratör

ECV = Elective / Compulsory / Voluntary
Course offered for Semester Weeks Language Campus ECV
Single subject course (One-quarter-time, Mixed-time) Spring 2023 202304-202323 Swedish Distance

Main field of study

No main field of study

Course level

First cycle

Advancement level

G1N

Entry requirements

General entry requirements for undergraduate studies

Grades

Three-grade scale, U, G, VG

Department

Institutionen för ekonomisk och industriell utveckling
Code Name Scope Grading scale
PROJ Case project with oral presentation 5 credits U, G, VG
WORK Active participation in workshops 2.5 credits U, G

Other

: Kotler, P.T. / Armstrong, G. / Parment, A. (2020): Principles of Marketing. Scandinavian Edition. 3rd. Edition.
Hofstede, G. / Hofstede, G. J. / Minkov, M. (2010): Cultures and Organizations: Software of the Mind, Intercultural Cooperation and Its Importance for Survival. 3rd Edition.

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