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Culture and Marketing, 7.5 credits
Kultur och marknadsföring, 7.5 hp
704G03
Main field of study
No main field of studyCourse level
First cycleCourse type
Single subject and programme courseExaminer
Christoph RöcklinsbergCourse coordinator
Christoph RöcklinsbergDirector of studies or equivalent
Olle LingeContact
Anna Martin, studievägledare
ECV = Elective / Compulsory / Voluntary
| Course offered for | Semester | Weeks | Language | Campus | ECV | |
|---|---|---|---|---|---|---|
| Single subject course (One-quarter-time, Mixed-time) | Spring 2024 | 202404-202423 | Swedish | Distance | ||
Main field of study
No main field of studyCourse level
First cycleAdvancement level
G1NEntry requirements
General entry requirements for undergraduate studies
Grades
Three-grade scale, U, G, VGDepartment
Institutionen för ekonomisk och industriell utveckling| Code | Name | Scope | Grading scale |
|---|---|---|---|
| PROJ | Case project with oral presentation | 5 credits | U, G, VG |
| WORK | Active participation in workshops | 2.5 credits | U, G |
Course literature is preliminary.
Other
: Kotler, P.T. / Armstrong, G. / Parment, A. (2020): Principles of Marketing. Scandinavian Edition. 3rd. Edition.
Hofstede, G. / Hofstede, G. J. / Minkov, M. (2010): Cultures and Organizations: Software of the Mind, Intercultural Cooperation and Its Importance for Survival. 3rd Edition.
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There are no files available for this course.