English with a Focus on Sustainability and Marketing, 5 credits

Engelska med inriktning mot hållbarhet och marknadsföring, 5 hp

704G76

Main field of study

No main field of study

Course level

First cycle

Course type

Single subject course

Examiner

Nandita Mishra

Course coordinator

Nandita Mishra

Director of studies or equivalent

Olle Linge

Contact

Marie Ekström Lorentzon, kursadministratör

Anna Martin, studievägledare

Nandita Mishra

Olle Linge, studierektor

ECV = Elective / Compulsory / Voluntary
Course offered for Semester Weeks Language Campus ECV
Single subject course (One-quarter-time, Mixed-time) Spring 2024 202404-202417 English Distance

Main field of study

No main field of study

Course level

First cycle

Advancement level

G1N

Entry requirements

General entry requirements for undergraduate studies
and
English corresponding to the level of English in Swedish upper secondary education (Engelska 6)
Exemption from Swedish

Intended learning outcomes

After completing the course, the student should be able to:

  • Demonstrate the ability to understand, read and write with special emphasis on sustainability and its impact on marketing strategies.
  • Develop a vocabulary and actively participate in discussions related to sustainability and ESG.
  • Analyse and discuss the impact of SDG and ESG on business decision and marketing.
  • Write and present reports that deal with sustainability and marketing.

Course content

The content of this course is Business English Communication in both written and oral form with special emphasis on sustainability. The course will help in exploring and understanding different terminologies used in the field of sustainability and marketing. The course will focus on more complex aspects of greenwashing and its impact on marketing. Social aspects of sustainability with special focus on intercultural perspectives will also be covered in the course.

Teaching and working methods

The course is given completely online. The teaching takes place mainly in the form of lectures, seminars, guest lectures, and presentations.

Examination

The examination consists of:

  • Active participation in workshop, grading scale: UG
  • Project work with oral presentation and opposition, with written documentation, grading scale: UV

For a Pass grade, a Pass is required on all parts.

For a Pass with distinction, a pass with distinction is also required for the project work with oral presentation and opposition.

Grades

Three-grade scale, U, G, VG

Department

Institutionen för ekonomisk och industriell utveckling
Code Name Scope Grading scale
WORK Active participation in workshop 2.5 credits U, G
PROJ Project work with oral presentation and opposition, as well as written documentation 2.5 credits U, G, VG
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