Marketing, 7 credits

Marknadsföring, 7 hp

722G86

Main field of study

Business Administration

Course level

First cycle

Course type

Programme course

Examiner

Aku Valtakoski

Course coordinator

Aku Valtakoski

Director of studies or equivalent

Svjetlana Pantic Dragisic
ECV = Elective / Compulsory / Voluntary
Course offered for Semester Weeks Language Campus ECV
F7YEE Business and Economics Programme - International - English 3 (Autumn 2023) 202341-202345 Swedish Linköping, Valla C
F7YEF Business and Economics Programme - International - French 3 (Autumn 2023) 202341-202345 Swedish Linköping, Valla C
F7YET Business and Economics Programme - International - German 3 (Autumn 2023) 202341-202345 Swedish Linköping, Valla C
F7YES Business and Economics Programme - International - Spanish 3 (Autumn 2023) 202341-202345 Swedish Linköping, Valla C

Main field of study

Business Administration

Course level

First cycle

Advancement level

G1N

Course offered for

  • Business and Economics Programme - International - French
  • Business and Economics Programme - International - Spanish
  • Business and Economics Programme - International - German
  • Business and Economics Programme - International - English

Entry requirements

General entry requirements for undergraduate studies
and
Social Studies, English, and Mathematics corresponding to the level of Swedish upper secondary education (Samhällskunskap 1b or 1a1 and 1a2, Engelska 6, and Matematik 3b/3c or Matematik C)

Grades

Three-grade scale, U, G, VG

Department

Institutionen för ekonomisk och industriell utveckling
Code Name Scope Grading scale
TEN1 Written examination 4 credits U, G, VG
PRO1 Project work and seminars 3 credits U, G, VG

Books

Kotler, Philip, Armstrong, Gary, Parment, Anders, (2017) Marknadsföring : teori, strategi och praktik 2 uppl. Harlow : Pearson, 2017

ISBN: 9781292211138

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