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Marketing, 7 credits
Marknadsföring, 7 hp
722G86
Main field of study
Business AdministrationCourse level
First cycleCourse type
Programme courseExaminer
Aku ValtakoskiCourse coordinator
Aku ValtakoskiDirector of studies or equivalent
Svjetlana Pantic DragisicECV = Elective / Compulsory / Voluntary
| Course offered for | Semester | Weeks | Language | Campus | ECV | |
|---|---|---|---|---|---|---|
| F7YEE | Business and Economics Programme - International - English | 3 (Autumn 2023) | 202341-202345 | Swedish | Linköping, Valla | C |
| F7YEF | Business and Economics Programme - International - French | 3 (Autumn 2023) | 202341-202345 | Swedish | Linköping, Valla | C |
| F7YET | Business and Economics Programme - International - German | 3 (Autumn 2023) | 202341-202345 | Swedish | Linköping, Valla | C |
| F7YES | Business and Economics Programme - International - Spanish | 3 (Autumn 2023) | 202341-202345 | Swedish | Linköping, Valla | C |
Main field of study
Business AdministrationCourse level
First cycleAdvancement level
G1NCourse offered for
- Business and Economics Programme - International - French
- Business and Economics Programme - International - Spanish
- Business and Economics Programme - International - German
- Business and Economics Programme - International - English
Entry requirements
General entry requirements for undergraduate studies
and
Social Studies, English, and Mathematics corresponding to the level of Swedish upper secondary education (Samhällskunskap 1b or 1a1 and 1a2, Engelska 6, and Matematik 3b/3c or Matematik C)
Grades
Three-grade scale, U, G, VGDepartment
Institutionen för ekonomisk och industriell utveckling| Code | Name | Scope | Grading scale |
|---|---|---|---|
| TEN1 | Written examination | 4 credits | U, G, VG |
| PRO1 | Project work and seminars | 3 credits | U, G, VG |
Course literature is preliminary.
Books
Kotler, Philip, Armstrong, Gary, Parment, Anders, (2017) Marknadsföring : teori, strategi och praktik 2 uppl. Harlow : Pearson, 2017
ISBN: 9781292211138
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