Marketing, 7 credits

Marknadsföring, 7 hp

722G93

Main field of study

Business Administration

Course level

First cycle

Course type

Programme course

Examiner

Hugo Guyader

Course coordinator

Hugo Guyader

Director of studies or equivalent

Svjetlana Pantic Dragisic
ECV = Elective / Compulsory / Voluntary
Course offered for Semester Weeks Language Campus ECV
F7YEK Business and Economics Programme 3 (Autumn 2025) 202545-202549 Swedish Linköping, Valla C

Main field of study

Business Administration

Course level

First cycle

Advancement level

G1N

Course offered for

  • Business and Economics Programme

Entry requirements

General entry requirements for undergraduate studies
and
Social Studies, English, and Mathematics corresponding to the level of Swedish upper secondary education (Samhällskunskap 1b or 1a1 and 1a2, Engelska 6 and Matematik 3b/3c or Matematik C)

Examination

If special circumstances prevail, and if it is possible with consideration of the nature of the compulsory component, the examiner may decide to replace the compulsory component with another equivalent component.

If the LiU coordinator for students with disabilities has granted a student the right to an adapted examination for a written examination in an examination hall, the student has the right to it.

If the coordinator has recommended for the student an adapted examination or alternative form of examination, the examiner may grant this if the examiner assesses that it is possible, based on consideration of the course objectives.

An examiner may also decide that an adapted examination or alternative form of examination if the examiner assessed that special circumstances prevail, and the examiner assesses that it is possible while maintaining the objectives of the course.

Students failing an exam covering either the entire course or part of the course twice are entitled to have a new examiner appointed for the reexamination.

Students who have passed an examination may not retake it in order to improve their grades.

Grades

Three-grade scale, U, G, VG

Other information

Planning and implementation of a course must take its starting point in the wording of the syllabus. The course evaluation included in each course must therefore take up the question how well the course agrees with the syllabus. 

The course is conducted in such a way that there are equal opportunities with regard to sex, transgender identity or expression, ethnicity, religion or other belief, disability, sexual orientation and age.

If special circumstances prevail, the vice-chancellor may in a special decision specify the preconditions for temporary deviations from this course syllabus, and delegate the right to take such decisions.

Department

Institutionen för ekonomisk och industriell utveckling
Code Name Scope Grading scale
PRO4 Project examination 3 credits U, G
TEN4 Written examination 2 credits U, G, VG
DUG1 Dugga 2 credits U, G

Books

Guyader, Ottosson, Parment, (2020) Marketing & Sustainability Studentlitteratur
Kotler, Philip, Armstrong, Gary, Parment, Anders, (2016) Principles of marketing : Scandinavian edition 2nd edition, Scandinavian edition. Harlow, England : Pearson, 2016

ISBN: 9781292104805, 9781292115566, 9781292115573

Or the Swedish edition.

Other

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There are no files available for this course.