Employer Branding and Marketing, 7.5 credits

Arbetsgivarvarumärke och marknadsföring, 7.5 hp

723G86

The course is disused. Offered for the last time Spring semester 2021. Replaced by 759G64.

Main field of study

Business Administration

Course level

First cycle

Course type

Single subject and programme course

Examiner

Mehran Noghabai

Course coordinator

Mehran Noghabai

Director of studies or equivalent

Åsa-Karin Engstrand
ECV = Elective / Compulsory / Voluntary
Course offered for Semester Weeks Language Campus ECV
F7KPA Bachelor´s Programme in Human resource management and work sicences 4 (Spring 2019) 201919-201923 Swedish Linköping, Valla C

Main field of study

Business Administration

Course level

First cycle

Advancement level

G1X

Course offered for

  • Bachelor´s Programme in Human resource management and work sicences

Examination

Students failing an exam covering either the entire course or part of the course twice are entitled to have a new examiner appointed for the reexamination.

Students who have passed an examination may not retake it in order to improve their grades.

Grades

Three-grade scale, U, G, VG

Other information

Planning and implementation of a course must take its starting point in the wording of the syllabus. The course evaluation included in each course must therefore take up the question how well the course agrees with the syllabus. 

The course is carried out in such a way that both men´s and women´s experience and knowledge is made visible and developed.

Department

Institutionen för beteendevetenskap och lärande
Code Name Scope Grading scale
INUP Assignment 1.5 credits U, G
EXAM Examination 6 credits U, G, VG

Books

A. Parment, A. Dyhre, H R. Lutz, (2017) Employer Branding - så bygger arbetsgivare starka varumärken
P. Kotler, G. Armstrong och A. Parment, Pearson, (2017) Marknadsföring - Teori, Strategi och Praktik 2a upplagan

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