Student rights and obligations (login required)
Linköping University common rules and regulations (in Swedish)
Market Communication and Analysis, 6 credits
Marknadskommunikation och analys, 6 hp
TEAE14
Main field of study
Graphic Design and CommunicationCourse level
First cycleCourse type
Programme courseExaminer
Thomas RosenfallDirector of studies or equivalent
Johan HoltströmEducation components
Preliminary scheduled hours: 48 hRecommended self-study hours: 112 h
ECV = Elective / Compulsory / Voluntary
| Course offered for | Semester | Period | Timetable module | Language | Campus | ECV | |
|---|---|---|---|---|---|---|---|
| 6KFTL | Air Transportation and Logistics, Bachelor's Programme | 4 (Spring 2020) | 2 | 3 | Swedish | Norrköping, Norrköping | E |
| 6KLOG | Civic Logistics, Bachelor's Programme | 4 (Spring 2020) | 2 | 3 | Swedish | Norrköping, Norrköping | E |
| 6KGDK | Graphic Design and Communication, Bachelor's Programme | 2 (Spring 2020) | 2 | 3 | Swedish | Norrköping, Norrköping | C |
Main field of study
Graphic Design and CommunicationCourse level
First cycleAdvancement level
G1XCourse offered for
- Bachelor's Programme in Graphic Design and Communication
- Bachelor's Programme in Air Transportation and Logistics
- Bachelor's Programme in Civic Logistics
Prerequisites
User Experience and Interaction Design
Intended learning outcomes
After the course, the student should be able to:
- Explain and apply fundamental models within the fields of marketing and marketing communication
- Analyze an organization’s offering, its marketing communication and its environment from a marketing perspective
- Apply basic skills in writing a scientific report with the marketing field
- Communicate marketing related analyses and reasoning, in both spoken and written form
Course content
The course includes the following parts: To understand what an offering entails, what marketing communication can be, how an organizations environment affects its offering and marketing communication, the selection of customer segments to target with the offering and analysis of what customer segments existing organizations target, how the purchasing behavior of customers affect the offering and the marketing communication, and how an organization marketing can be understood from an economic, environmental and social sustainability perspective.
Teaching and working methods
The overall theme of the course is market planning, with emphasis on marketing communication. The teaching is carried out through lectures, seminars and a supervised group assignment, where the marketing communication of an organization or brand is analyzed. The group assignment and the seminars constitute parts of the examination, together with a number of individual tasks/assignments throughout the course.
Examination
| UPG1 | Written examination | 4 credits | U, 3, 4, 5 |
| PRA1 | Project work and seminars | 2 credits | U, 3, 4, 5 |
Grades
Four-grade scale, LiU, U, 3, 4, 5Other information
Supplementary courses: Brands and Value Creation
About teaching and examination language
The teaching language is presented in the Overview tab for each course. The examination language relates to the teaching language as follows:
- If teaching language is Swedish, the course as a whole or in large parts, is taught in Swedish. Please note that although teaching language is Swedish, parts of the course could be given in English. Examination language is Swedish.
- If teaching language is Swedish/English, the course as a whole will be taught in English if students without prior knowledge of the Swedish language participate. Examination language is Swedish or English (depending on teaching language).
- If teaching language is English, the course as a whole is taught in English. Examination language is English.
Other
The course is conducted in a manner where both men's and women's experience and knowledge are made visible and developed.
The planning and implementation of a course should correspond to the course syllabus. The course evaluation should therefore be conducted with the course syllabus as a starting point.
Department
Institutionen för ekonomisk och industriell utvecklingDirector of Studies or equivalent
Johan HoltströmExaminer
Thomas RosenfallEducation components
Preliminary scheduled hours: 48 hRecommended self-study hours: 112 h
Course literature
Books
- Fahy, John, Jobber, David, (2019) Foundations of marketing Sixth edition London : McGraw-Hill Education, [2019]
ISBN: 9781526847348, 1526847345, 9781526847355
Other
Additional material might be added.
| Code | Name | Scope | Grading scale |
|---|---|---|---|
| UPG1 | Written examination | 4 credits | U, 3, 4, 5 |
| PRA1 | Project work and seminars | 2 credits | U, 3, 4, 5 |
Books
Fahy, John, Jobber, David, (2019) Foundations of marketing Sixth edition London : McGraw-Hill Education, [2019]
ISBN: 9781526847348, 1526847345, 9781526847355
Other
Additional material might be added.
Note: The course matrix might contain more information in Swedish.
I = Introduce, U = Teach, A = Utilize
| I | U | A | Modules | Comment | ||
|---|---|---|---|---|---|---|
| 1. DISCIPLINARY KNOWLEDGE AND REASONING | ||||||
| 1.1 Knowledge of underlying mathematics and science (G1X level) |
|
|
|
|||
| 1.2 Fundamental engineering knowledge (G1X level) |
|
|
|
|||
| 1.3 Further knowledge, methods, and tools in one or several subjects in engineering or natural science (G2X level) |
|
|
|
|||
| 1.4 Advanced knowledge, methods, and tools in one or several subjects in engineering or natural sciences (A1X level) |
|
|
|
|||
| 1.5 Insight into current research and development work |
|
|
|
|||
| 2. PERSONAL AND PROFESSIONAL SKILLS AND ATTRIBUTES | ||||||
| 2.1 Analytical reasoning and problem solving |
|
|
|
|||
| 2.2 Experimentation, investigation, and knowledge discovery |
|
|
|
|||
| 2.3 System thinking |
|
|
|
|||
| 2.4 Attitudes, thought, and learning |
|
|
|
|||
| 2.5 Ethics, equity, and other responsibilities |
|
|
|
|||
| 3. INTERPERSONAL SKILLS: TEAMWORK AND COMMUNICATION | ||||||
| 3.1 Teamwork |
|
|
|
|||
| 3.2 Communications |
|
|
|
|||
| 3.3 Communication in foreign languages |
|
|
|
|||
| 4. CONCEIVING, DESIGNING, IMPLEMENTING AND OPERATING SYSTEMS IN THE ENTERPRISE, SOCIETAL AND ENVIRONMENTAL CONTEXT | ||||||
| 4.1 External, societal, and environmental context |
|
|
|
|||
| 4.2 Enterprise and business context |
|
|
|
|||
| 4.3 Conceiving, system engineering and management |
|
|
|
|||
| 4.4 Designing |
|
|
|
|||
| 4.5 Implementing |
|
|
|
|||
| 4.6 Operating |
|
|
|
|||
| 5. PLANNING, EXECUTION AND PRESENTATION OF RESEARCH DEVELOPMENT PROJECTS WITH RESPECT TO SCIENTIFIC AND SOCIETAL NEEDS AND REQUIREMENTS | ||||||
| 5.1 Societal conditions, including economic, social, and ecological aspects of sustainable development for knowledge development |
|
|
|
|||
| 5.2 Economic conditions for knowledge development |
|
|
|
|||
| 5.3 Identification of needs, structuring and planning of research or development projects |
|
|
|
|||
| 5.4 Execution of research or development projects |
|
|
|
|||
| 5.5 Presentation and evaluation of research or development projects |
|
|
|
|||
This tab contains public material from the course room in Lisam. The information published here is not legally binding, such material can be found under the other tabs on this page. Click on a file to download and open it.