Market Communication and Analysis, 6 credits

Marknadskommunikation och analys, 6 hp

TEAE14

Main field of study

Graphical Design and Communication

Course level

First cycle

Course type

Programme course

Examiner

Thomas Rosenfall

Director of studies or equivalent

Johan Holtström

Education components

Preliminary scheduled hours: 48 h
Recommended self-study hours: 112 h
ECV = Elective / Compulsory / Voluntary
Course offered for Semester Period Timetable module Language Campus ECV
6KFTL Air Transportation and Logistics, Bachelor's Programme 4 (Spring 2021) 2 3 Swedish Norrköping E
6KLOG Civic Logistics, Bachelor's Programme 4 (Spring 2021) 2 3 Swedish Norrköping E
6KGDK Graphic Design and Communication, Bachelor's Programme 2 (Spring 2021) 2 3 Swedish Norrköping C

Main field of study

Graphical Design and Communication

Course level

First cycle

Advancement level

G1X

Course offered for

  • Bachelor's Programme in Graphic Design and Communication
  • Bachelor's Programme in Air Transportation and Logistics
  • Bachelor's Programme in Civic Logistics

Prerequisites

User Experience and Interaction Design

Intended learning outcomes

 

After the course, the student should be able to:

  • Explain and apply fundamental models within the fields of marketing and marketing communication
  • Analyze an organization’s offering, its marketing communication and its environment from a marketing perspective
  • Apply basic skills in writing a scientific report with the marketing field
  • Communicate marketing related analyses and reasoning, in both spoken and written form

 

Course content

The course includes the following parts: To understand what an offering entails, what marketing communication can be, how an organizations environment affects its offering and marketing communication, the selection of customer segments to target with the offering and analysis of what customer segments existing organizations target, how the purchasing behavior of customers affect the offering and the marketing communication, and how an organization marketing can be understood from an economic, environmental and social sustainability perspective. 

Teaching and working methods

The overall theme of the course is market planning, with emphasis on marketing communication. The teaching is carried out through lectures, seminars and a supervised group assignment, where the marketing communication of an organization or brand is analyzed. The group assignment and the seminars constitute parts of the examination, together with a number of individual tasks/assignments throughout the course. 

Examination

UPG1Written examination4 creditsU, 3, 4, 5
PRA1Project work and seminars2 creditsU, 3, 4, 5

Grades

Four-grade scale, LiU, U, 3, 4, 5

Other information

Supplementary courses: Brands and Value Creation

Department

Institutionen för ekonomisk och industriell utveckling

Director of Studies or equivalent

Johan Holtström

Examiner

Thomas Rosenfall

Education components

Preliminary scheduled hours: 48 h
Recommended self-study hours: 112 h

Course literature

Books

  • Fahy, John, Jobber, David, (2019) Foundations of marketing Sixth edition London : McGraw-Hill Education, [2019]
    ISBN: 9781526847348, 1526847345, 9781526847355

Other

  • Additional material might be added.

Code Name Scope Grading scale
UPG1 Written examination 4 credits U, 3, 4, 5
PRA1 Project work and seminars 2 credits U, 3, 4, 5

Books

Fahy, John, Jobber, David, (2019) Foundations of marketing Sixth edition London : McGraw-Hill Education, [2019]

ISBN: 9781526847348, 1526847345, 9781526847355

Other

Additional material might be added.

Note: The course matrix might contain more information in Swedish.

I = Introduce, U = Teach, A = Utilize
I U A Modules Comment
1. DISCIPLINARY KNOWLEDGE AND REASONING
1.1 Knowledge of underlying mathematics and science (G1X level)

                            
1.2 Fundamental engineering knowledge (G1X level)

                            
1.3 Further knowledge, methods, and tools in one or several subjects in engineering or natural science (G2X level)

                            
1.4 Advanced knowledge, methods, and tools in one or several subjects in engineering or natural sciences (A1X level)

                            
1.5 Insight into current research and development work

                            
2. PERSONAL AND PROFESSIONAL SKILLS AND ATTRIBUTES
2.1 Analytical reasoning and problem solving

                            
2.2 Experimentation, investigation, and knowledge discovery

                            
2.3 System thinking

                            
2.4 Attitudes, thought, and learning

                            
2.5 Ethics, equity, and other responsibilities

                            
3. INTERPERSONAL SKILLS: TEAMWORK AND COMMUNICATION
3.1 Teamwork

                            
3.2 Communications

                            
3.3 Communication in foreign languages

                            
4. CONCEIVING, DESIGNING, IMPLEMENTING AND OPERATING SYSTEMS IN THE ENTERPRISE, SOCIETAL AND ENVIRONMENTAL CONTEXT
4.1 External, societal, and environmental context

                            
4.2 Enterprise and business context

                            
4.3 Conceiving, system engineering and management

                            
4.4 Designing

                            
4.5 Implementing

                            
4.6 Operating

                            
5. PLANNING, EXECUTION AND PRESENTATION OF RESEARCH DEVELOPMENT PROJECTS WITH RESPECT TO SCIENTIFIC AND SOCIETAL NEEDS AND REQUIREMENTS
5.1 Societal conditions, including economic, social, and ecological aspects of sustainable development for knowledge development

                            
5.2 Economic conditions for knowledge development

                            
5.3 Identification of needs, structuring and planning of research or development projects

                            
5.4 Execution of research or development projects

                            
5.5 Presentation and evaluation of research or development projects

                            

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