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Brands and Value Creation, 6 credits
Varumärke och värdeskapande, 6 hp
TEAE15
Main field of study
Graphic Design and CommunicationCourse level
First cycleCourse type
Programme courseExaminer
Christina GrundströmDirector of studies or equivalent
Daniel EllströmEducation components
Preliminary scheduled hours: 30 hRecommended self-study hours: 130 h
Available for exchange students
YesECV = Elective / Compulsory / Voluntary
| Course offered for | Semester | Period | Timetable module | Language | Campus | ECV | |
|---|---|---|---|---|---|---|---|
| 6KGDK | Graphic Design and Communication, Bachelor's Programme | 3 (Autumn 2021) | 1 | 1 | English | Norrköping, Norrköping | C |
Main field of study
Graphic Design and CommunicationCourse level
First cycleAdvancement level
G1XCourse offered for
- Bachelor's Programme in Graphic Design and Communication
Specific information
Exchange students; The course is only available to exchange students within the area of Graphic Design and Communication.
Prerequisites
Market communication and analysis.
Intended learning outcomes
The aim of the course is to provide knowledge about the meaning, content and design of, and strategy for brands to ensure value creation for the target group as well as the brand owner.
On conclusion of the course, the students shall be able to:
- List and define different theories, models and terms within the branding area, and relate these to a brand owner’s strategy and value creation
- Explain how a brand is built, maintained, developed and possibly retired
- Critically evaluate an existing brand by applying the above-mentioned knowledge, and thereafter draw conclusions about and defend recommendations for the brand
- Present orally and in writing the evaluation according to the previous bullet point, ensuring that basic skills in the case study approach are shown
- Describe and explain how drawn conclusions and given recommendations are transferred into both a brief and pitch, and apply these skills practically
- Provide examples of ethical considerations within brand management, and apply basic ethical approaches in the above mentioned oral and written presentations
Course content
- Branding theory, incl. related integrated marketing communication
- Management and control of brands
- Brand analysis
- Scientific writing
- From brief to pitch based on conducted brand analysis
Teaching and working methods
Lectures, seminars and written assignments.
Examination
| PRA3 | Project work | 3.5 credits | U, G |
| PRA4 | Oral and written presentation of pitc | 0.5 credits | U, G |
| DIK1 | Digital test, Literature | 2 credits | U, 3, 4, 5 |
Mandatory requirements apply to some parts of the course.
A student who has obtained a pass grade (i.e. at least grade 3) for DIK1 may be examined multiple times to try to raise their grade. This opportunity is limited to the semester during which the student first obtained a pass grade for DIK1.
Submission of the examining assignment for PRA3 after the specified deadline for chosen type of assignment results in U for PRA3 unless an by the examiner acceptable excuse is presented in writing to the examiner no later than the deadline in question.
The final grade is determined by the grade obtained for DIK1.
Grades
Four-grade scale, LiU, U, 3, 4, 5Other information
Supplementary courses
Market awareness in international cross-media design and production, project courses.
About teaching and examination language
The teaching language is presented in the Overview tab for each course. The examination language relates to the teaching language as follows:
- If teaching language is Swedish, the course as a whole or in large parts, is taught in Swedish. Please note that although teaching language is Swedish, parts of the course could be given in English. Examination language is Swedish.
- If teaching language is Swedish/English, the course as a whole will be taught in English if students without prior knowledge of the Swedish language participate. Examination language is Swedish or English (depending on teaching language).
- If teaching language is English, the course as a whole is taught in English. Examination language is English.
Other
The course is conducted in a manner where both men's and women's experience and knowledge are made visible and developed.
The planning and implementation of a course should correspond to the course syllabus. The course evaluation should therefore be conducted with the course syllabus as a starting point.
Department
Institutionen för ekonomisk och industriell utvecklingDirector of Studies or equivalent
Daniel EllströmExaminer
Christina GrundströmCourse website and other links
Education components
Preliminary scheduled hours: 30 hRecommended self-study hours: 130 h
Course literature
Books
- Keller, Kevin Lane och Swaminathan, Vanitha, (2020) Strategic Brand Management. Building, Measuring and Managing Brand Equity 5th edition Harlow: Pearson Education Limited
Other
To be decided.
| Code | Name | Scope | Grading scale |
|---|---|---|---|
| PRA3 | Project work | 3.5 credits | U, G |
| PRA4 | Oral and written presentation of pitc | 0.5 credits | U, G |
| DIK1 | Digital test, Literature | 2 credits | U, 3, 4, 5 |
Mandatory requirements apply to some parts of the course.
A student who has obtained a pass grade (i.e. at least grade 3) for DIK1 may be examined multiple times to try to raise their grade. This opportunity is limited to the semester during which the student first obtained a pass grade for DIK1.
Submission of the examining assignment for PRA3 after the specified deadline for chosen type of assignment results in U for PRA3 unless an by the examiner acceptable excuse is presented in writing to the examiner no later than the deadline in question.
The final grade is determined by the grade obtained for DIK1.
Books
Keller, Kevin Lane och Swaminathan, Vanitha, (2020) Strategic Brand Management. Building, Measuring and Managing Brand Equity 5th edition Harlow: Pearson Education Limited
Other
To be decided.
Note: The course matrix might contain more information in Swedish.
I = Introduce, U = Teach, A = Utilize
| I | U | A | Modules | Comment | ||
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| 1. DISCIPLINARY KNOWLEDGE AND REASONING | ||||||
| 1.1 Knowledge of underlying mathematics and science (G1X level) |
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| 1.2 Fundamental engineering knowledge (G1X level) |
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| 1.3 Further knowledge, methods, and tools in one or several subjects in engineering or natural science (G2X level) |
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| 1.4 Advanced knowledge, methods, and tools in one or several subjects in engineering or natural sciences (A1X level) |
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| 1.5 Insight into current research and development work |
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| 2. PERSONAL AND PROFESSIONAL SKILLS AND ATTRIBUTES | ||||||
| 2.1 Analytical reasoning and problem solving |
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| 2.2 Experimentation, investigation, and knowledge discovery |
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| 2.3 System thinking |
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| 2.4 Attitudes, thought, and learning |
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| 2.5 Ethics, equity, and other responsibilities |
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| 3. INTERPERSONAL SKILLS: TEAMWORK AND COMMUNICATION | ||||||
| 3.1 Teamwork |
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| 3.2 Communications |
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| 3.3 Communication in foreign languages |
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| 4. CONCEIVING, DESIGNING, IMPLEMENTING AND OPERATING SYSTEMS IN THE ENTERPRISE, SOCIETAL AND ENVIRONMENTAL CONTEXT | ||||||
| 4.1 External, societal, and environmental context |
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| 4.2 Enterprise and business context |
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| 4.3 Conceiving, system engineering and management |
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| 4.4 Designing |
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| 4.5 Implementing |
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| 4.6 Operating |
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| 5. PLANNING, EXECUTION AND PRESENTATION OF RESEARCH DEVELOPMENT PROJECTS WITH RESPECT TO SCIENTIFIC AND SOCIETAL NEEDS AND REQUIREMENTS | ||||||
| 5.1 Societal conditions, including economic, social, and ecological aspects of sustainable development for knowledge development |
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| 5.2 Economic conditions for knowledge development |
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| 5.3 Identification of needs, structuring and planning of research or development projects |
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| 5.4 Execution of research or development projects |
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| 5.5 Presentation and evaluation of research or development projects |
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