Market Awareness for International Communication, 6 credits
Marknadsmedvetenhet för internationell kommunikation, 6 hp
TEAE19
Main field of study
Graphic Design and CommunicationCourse level
First cycleCourse type
Programme courseExaminer
Christina GrundströmDirector of studies or equivalent
Daniel EllströmEducation components
Preliminary scheduled hours: 40 hRecommended self-study hours: 120 h
Available for exchange students
YesCourse offered for | Semester | Period | Timetable module | Language | Campus | ECV | |
---|---|---|---|---|---|---|---|
6KGDK | Graphic Design and Communication, Bachelor's Programme | 5 (Autumn 2025) | 2 | 1 | English | Norrköping, Norrköping | E |
6KGDK | Graphic Design and Communication, Bachelor's Programme (Management) | 5 (Autumn 2025) | 2 | 1 | English | Norrköping, Norrköping | E |
Main field of study
Graphic Design and CommunicationCourse level
First cycleAdvancement level
G2FSpecific information
Exchange students at LiU: The course is only available to exchange students within the area of Graphic Design and Communication.
Course offered for
- Bachelor's Programme in Graphic Design and Communication
Prerequisites
Basic courses in market communication, brand management and methods from User Experience and Interaction Design or similar.
Intended learning outcomes
After completing the course, the students shall:
- have basic knowledge about and be able to describe how and why companies internationalize
- be able to describe and apply basic theories and models involving market awareness of international markets
- be able to describe, compare and apply basic theories and models explaining cultural differences, particularly regarding international communication
- be able to describe what an analysis of a company, a company's intended customers, the company's competitors, cultural differences and communication options must contain to determine the company's communication needs when entering an international market
- be able to describe which professional ethics must be considered in the previous analysis
Course content
Internationalisation of organizations
Market analysis of communications needs when internationalising
Teaching and working methods
Mini lectures (and/or podcasts), links to web-based material
(Online) seminars
Examination
DIT1 | Digital written examination | 6 credits | U, 3, 4, 5 |
Grades for examination modules are decided in accordance with the assessment criteria presented at the start of the course.
Grades
Four-grade scale, LiU, U, 3, 4, 5Other information
About teaching and examination language
The teaching language is presented in the Overview tab for each course. The examination language relates to the teaching language as follows:
- If teaching language is “Swedish”, the course as a whole could be given in Swedish, or partly in English. Examination language is Swedish, but parts of the examination can be in English.
- If teaching language is “English”, the course as a whole is taught in English. Examination language is English.
- If teaching language is “Swedish/English”, the course as a whole will be taught in English if students without prior knowledge of the Swedish language participate. Examination language is Swedish or English depending on teaching language.
Other
The course is conducted in such a way that there are equal opportunities with regard to sex, transgender identity or expression, ethnicity, religion or other belief, disability, sexual orientation and age.
The planning and implementation of a course should correspond to the course syllabus. The course evaluation should therefore be conducted with the course syllabus as a starting point.
The course is campus-based at the location specified for the course, unless otherwise stated under “Teaching and working methods”. Please note, in a campus-based course occasional remote sessions could be included.
Department
Institutionen för ekonomisk och industriell utvecklingCourse literature
Other
List of suggested and required readings within the following areas:
- market awareness/business intelligence
- brand management in an international context
- internationalization
- culture/cultural differences in relation to market communication
- communication in an international context
- methodology for market awareness
Any mandatory books are from previous mandatory courses.
Code | Name | Scope | Grading scale |
---|---|---|---|
DIT1 | Digital written examination | 6 credits | U, 3, 4, 5 |
Grades for examination modules are decided in accordance with the assessment criteria presented at the start of the course.
Course syllabus
A syllabus must be established for each course. The syllabus specifies the aim and contents of the course, and the prior knowledge that a student must have in order to be able to benefit from the course.
Timetabling
Program courses are timetabled after a decision has been made for this course concerning its assignment to a timetable module. Single subject courses can be timetabled at other times.
Interruption in and deregistration from a course
The LiU decision, Guidelines concerning confirmation of participation in education, Dnr LiU-2020-02256 (https://styrdokument.liu.se/Regelsamling/VisaBeslut/764582), states that interruptions in study are to be recorded in Ladok. Thus, all students who do not participate in a course for which they have registered are therefore obliged to report the interruption so that this can be noted in Ladok. Deregistration from or interrupting a course is carried out using a Web-based form.
Cancelled courses and changes to the course syllabus
Courses with few participants (fewer than 10) may be cancelled or organised in a manner that differs from that stated in the course syllabus. The Dean is to deliberate and decide whether a course is to be cancelled or changed from the course syllabus. For single subject courses, the cancellation must be done before students are admitted to the course (in accordance with LiUs regulation Dnr LiU-2022-01200, https://styrdokument.liu.se/Regelsamling/VisaBeslut/622645).
Guidelines relating to examinations and examiners
For details, see Guidelines for education and examination for first-cycle and second-cycle education at Linköping University, Dnr LiU-2023-00379 (http://styrdokument.liu.se/Regelsamling/VisaBeslut/917592).
An examiner must be employed as a teacher at LiU according to the LiU Regulations for Appointments, Dnr LiU-2022-04445 (https://styrdokument.liu.se/Regelsamling/VisaBeslut/622784). For courses in second-cycle, the following teachers can be appointed as examiner: Professor (including Adjunct and Visiting Professor), Associate Professor (including Adjunct), Senior Lecturer (including Adjunct and Visiting Senior Lecturer), Research Fellow, or Postdoc. For courses in first-cycle, Assistant Lecturer (including Adjunct and Visiting Assistant Lecturer) can also be appointed as examiner in addition to those listed for second-cycle courses. In exceptional cases, a Part-time Lecturer can also be appointed as an examiner at both first- and second cycle, see Delegation of authority for the Board of Faculty of Science and Engineering.
Forms of examination
Principles for examination
Written and oral examinations and digital and computer-based examinations are held at least three times a year: once immediately after the end of the course, once in August, and once (usually) in one of the re-examination periods. Examinations held at other times are to follow a decision of the faculty programme board.
Principles for examination scheduling for courses that follow the study periods:
- courses given in VT1 are examined for the first time in March, with re-examination in June and August
- courses given in VT2 are examined for the first time in May, with re-examination in August and January
- courses given in HT1 are examined for the first time in October, with re-examination in January and August
- courses given in HT2 are examined for the first time in January, with re-examination in March and in August.
The examination schedule is based on the structure of timetable modules, but there may be deviations from this, mainly in the case of courses that are studied and examined for several programmes and in lower grades (i.e. 1 and 2).
Examinations for courses that the faculty programme board has decided are to be held in alternate years are held three times during the school year in which the course is given according to the principles stated above.
Examinations for courses that are cancelled or rescheduled such that they are not given in one or several years are held three times during the year that immediately follows the course, with examination scheduling that corresponds to the scheduling that was in force before the course was cancelled or rescheduled.
When a course, or a written or oral examination (TEN, DIT, DAT, MUN), is given for the last time, the regular examination and two re-examinations will be offered. Thereafter, examinations are phased out by offering three examinations during the following academic year at the same times as the examinations in any substitute course. The exception is courses given in the period HT1, where the three examination occasions are January, March and August. If there is no substitute course, three examinations will be offered during re-examination periods during the following academic year. Other examination times are decided by the faculty programme board. In all cases above, the examination is also offered one more time during the academic year after the following, unless the faculty programme board decides otherwise. In total, 6 re-examinations are offered, of which 2 are regular re-examinations. In the examination registration system, the examinations given for the penultimate time and the last time are denoted.
If a course is given during several periods of the year (for programmes, or on different occasions for different programmes) the faculty programme board or boards determine together the scheduling and frequency of re-examination occasions.
For single subject courses, written and oral examinations can be held at other times.
Retakes of other forms of examination
Regulations concerning retakes of other forms of examination than written examinations and digital and computer-based examinations are given in the LiU guidelines for examinations and examiners, Dnr LiU-2023-00379 (http://styrdokument.liu.se/Regelsamling/VisaBeslut/917592).
Course closure
For Decision on Routines for Administration of the Discontinuation of Educational Programs, Freestanding Courses and Courses in Programs, see Dnr LiU-2021-04782 (https://styrdokument.liu.se/Regelsamling/VisaBeslut/1156410). After a decision on closure and after the end of the discontinuation period, the students are referred to a replacement course (or similar) according to information in the course syllabus or programme syllabus. If a student has passed some part/parts of a closed program course but not all, and there is an at least partially replacing course, an assessment of crediting can be made. For questions about the crediting of course components, contact the Study councellors.
Registration for examination
In order to take an written, digital or computer-based examination, registration in advance is mandatory, see decision in the university’s rule book Dnr LiU-2020-04559 (https://styrdokument.liu.se/Regelsamling/VisaBeslut/622682). An unregistered student can thus not be offered a place. The registration is done at the Student Portal or in the LiU-app during the registration period. The registration period opens 30 days before the date of the examination and closes 10 days before the date of the examination. Candidates are informed of the location of the examination by email, four days in advance.
Code of conduct for students during examinations
Details are given in a decision in the university’s rule book, Dnr LiU-2020-04559 (http://styrdokument.liu.se/Regelsamling/VisaBeslut/622682).
Retakes for higher grade
Students at the Institute of Technology at LiU have the right to retake written examinations and digital and computer-based examinations in an attempt to achieve a higher grade. This is valid for all examination components with code “TEN”, “DIT” and "DAT". The same right may not be exercised for other examination components, unless otherwise specified in the course syllabus.
A retake is not possible on courses that are included in an issued degree diploma.
Grades
The grades that are preferably to be used are Fail (U), Pass (3), Pass not without distinction (4) and Pass with distinction (5).
- Grades U, 3, 4, 5 are to be awarded for courses that have written or digital examinations.
- Grades Fail (U) and Pass (G) may be awarded for courses with a large degree of practical components such as laboratory work, project work and group work.
- Grades Fail (U) and Pass (G) are to be used for degree projects and other independent work.
Examination components
The following examination components and associated module codes are used at the Faculty of Science and Engineering:
- Grades U, 3, 4, 5 are to be awarded for written examinations (TEN) and digital examinations (DIT).
- Examination components for which the grades Fail (U) and Pass (G) may be awarded are laboratory work (LAB), project work (PRA), preparatory written examination (KTR), digital preparatory written examination (DIK), oral examination (MUN), computer-based examination in a computer lab (DAT), digital preparatory written examination in a computer lab (DAK), home assignment (HEM), and assignment (UPG).
- Students receive grades either Fail (U) or Pass (G) for other examination components in which the examination criteria are satisfied principally through active attendance such as tutorial group (BAS) or examination item (MOM).
- Grades Fail (U) and Pass (G) are to be used for the examination components Opposition (OPPO) and Attendance at thesis presentation (AUSK) (i.e. part of the degree project).
In general, the following applies:
- Mandatory course components must be scored and given a module code.
- Examination components that are not scored, cannot be mandatory. Hence, it is voluntary to participate in these examinations, and the voluntariness must be clearly stated. Additionally, if there are any associated conditions to the examination component, these must be clearly stated as well.
- For courses with more than one examination component with grades U,3,4,5, it shall be clearly stated how the final grade is weighted.
For mandatory components, the following applies (in accordance with the LiU Guidelines for education and examination for first-cycle and second-cycle education at Linköping University, Dnr LiU-2023-00379 http://styrdokument.liu.se/Regelsamling/VisaBeslut/917592):
- If special circumstances prevail, and if it is possible with consideration of the nature of the compulsory component, the examiner may decide to replace the compulsory component with another equivalent component.
For possibilities to alternative forms of examinations, the following applies (in accordance with the LiU Guidelines for education and examination for first-cycle and second-cycle education at Linköping University, Dnr LiU-2023-00379 http://styrdokument.liu.se/Regelsamling/VisaBeslut/917592):
- If the LiU coordinator for students with disabilities has granted a student the right to an adapted examination for a written examination in an examination hall, the student has the right to it.
- If the coordinator has recommended for the student an adapted examination or alternative form of examination, the examiner may grant this if the examiner assesses that it is possible, based on consideration of the course objectives.
- An examiner may also decide that an adapted examination or alternative form of examination if the examiner assessed that special circumstances prevail, and the examiner assesses that it is possible while maintaing the objectives of the course.
Reporting of examination results
The examination results for a student are reported at the relevant department.
Other
List of suggested and required readings within the following areas:
- market awareness/business intelligence
- brand management in an international context
- internationalization
- culture/cultural differences in relation to market communication
- communication in an international context
- methodology for market awareness
Any mandatory books are from previous mandatory courses.
Note: The course matrix might contain more information in Swedish.
I | U | A | Modules | Comment | ||
---|---|---|---|---|---|---|
1. DISCIPLINARY KNOWLEDGE AND REASONING | ||||||
1.1 Knowledge of underlying mathematics and science (G1X level) |
|
|
X
|
DIT1
|
A: All previous courses within the management track |
|
1.2 Fundamental engineering knowledge (G1X level) |
|
|
|
|||
1.3 Further knowledge, methods, and tools in one or several subjects in engineering or natural science (G2X level) |
X
|
X
|
X
|
DIT1
|
I: Put internationalization in a context. U: Internationalization of organisations, market analysis of communication needs when internationalizing (how interpret 5C - client, customers, competition, culture and communication - in an international context, where emphasis lies on the latter two). A: Expected to apply key terminology and skills from Market Communication and Analysis, and Brands and Value Creation. |
|
1.4 Advanced knowledge, methods, and tools in one or several subjects in engineering or natural sciences (A1X level) |
|
|
|
|||
1.5 Insight into current research and development work |
X
|
X
|
X
|
DIT1
|
I: Links to recent research to complement required reading. U: Some of literature within core area to be less than five years old. A: Builds on scientific knowledge gained in Brands and value creation. |
|
2. PERSONAL AND PROFESSIONAL SKILLS AND ATTRIBUTES | ||||||
2.1 Analytical reasoning and problem solving |
X
|
X
|
X
|
DIT1
|
I: Relates required course requirements to what will be required for a thesis (80 % of thesis level). U: What an analysis of communication needs when internationalizing must contain, A: Scientific understanding from Market communication and Analysis, Measurement techniques from User Experience and Interaction Design |
|
2.2 Experimentation, investigation, and knowledge discovery |
|
X
|
|
DIT1
|
U: Independent choice of literature (based on a recommendation list) |
|
2.3 System thinking |
X
|
X
|
X
|
DIT1
|
I: International business intelligence, U: Business intelligence for a brand and communication (apply 1.3 and 1.5), prioritize. A: Business intelligence from Market communication and analysis, and Brands and value creation. |
|
2.4 Attitudes, thought, and learning |
|
X
|
X
|
DIT1
|
U: Reinforcing taking initiatives, endurance, adaptability, creative (scientific) thinking, critical thinking and integration of knowledge, taking client requests into consideration. A: Knowledge from previous courses such as market communication and brand management |
|
2.5 Ethics, equity, and other responsibilities |
|
X
|
X
|
DIT1
|
U: professional and scientific ethics within the management area (ICC/ESOMAR code of conduct), A: taking responsibility in a group |
|
3. INTERPERSONAL SKILLS: TEAMWORK AND COMMUNICATION | ||||||
3.1 Teamwork |
|
|
X
|
A: Group work (voluntary with assigned roles). |
||
3.2 Communications |
X
|
X
|
X
|
DIT1
|
I: Relates to requirements for thesis and program goals. U: Oral scientific presentations, provide feedback, feedback to a client. A: How to deliver a pitch from Market communication and analysis |
|
3.3 Communication in foreign languages |
|
X
|
X
|
DIT1
|
U: strengthened realia knowledge in English, A: All lectures, seminars and examination in English |
|
4. CONCEIVING, DESIGNING, IMPLEMENTING AND OPERATING SYSTEMS IN THE ENTERPRISE, SOCIETAL AND ENVIRONMENTAL CONTEXT | ||||||
4.1 External, societal, and environmental context |
X
|
X
|
X
|
DIT1
|
I: history behind and sustainability issues related to internationalization, U: some international marketing perspective on the UN sustainability goals. A: sustainability and branding |
|
4.2 Enterprise and business context |
|
X
|
X
|
DIT1
|
U: Internationalization as part of a company's strategy, A: new methods to communicate (brands) |
|
4.3 Conceiving, system engineering and management |
|
X
|
X
|
DIT1
|
U: Understanding and adapting (of communication) to international culture. A: Understanding and adapting to target group(s) |
|
4.4 Designing |
|
X
|
X
|
DIT1
|
U: How to use analysis of communication needs as a basis for a pitch. A: Use knowledge from Brands and value creation. |
|
4.5 Implementing |
|
|
|
|||
4.6 Operating |
|
|
|
|||
5. PLANNING, EXECUTION AND PRESENTATION OF RESEARCH DEVELOPMENT PROJECTS WITH RESPECT TO SCIENTIFIC AND SOCIETAL NEEDS AND REQUIREMENTS | ||||||
5.1 Societal conditions, including economic, social, and ecological aspects of sustainable development for knowledge development |
|
X
|
|
DIT1
|
U: Professional ethics, including sustainability |
|
5.2 Economic conditions for knowledge development |
|
|
|
|||
5.3 Identification of needs, structuring and planning of research or development projects |
|
|
|
|||
5.4 Execution of research or development projects |
|
|
|
|||
5.5 Presentation and evaluation of research or development projects |
|
X
|
X
|
DIT1
|
U: What a "client pitch" covers. A: Design of of popular science presentations from TEAE15 |
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