Corporate Identity and Branding, 10 credits

Grafisk profilering & varumärken, 10 hp

TNGD22

The course is disused. Replaced by TEAE15.

Main field of study

Graphic Design and Communication

Course level

First cycle

Course type

Programme course

Examiner

Tomas Törnqvist

Director of studies or equivalent

Camilla Forsell

Education components

Preliminary scheduled hours: 50 h
Recommended self-study hours: 217 h
Possible deviation from course syllabus/programme syllabus
ECV = Elective / Compulsory / Voluntary
Course offered for Semester Period Timetable module Language Campus ECV
6KGDK Graphic Design and Communication 4 (Spring 2017) 1, 2 3, 3 English C

Main field of study

Graphic Design and Communication

Course level

First cycle

Advancement level

G1X

Course offered for

  • Graphic Design and Communication

Entry requirements

Note: Admission requirements for non-programme students usually also include admission requirements for the programme and threshold requirements for progression within the programme, or corresponding.

Prerequisites

Market communication

Intended learning outcomes

The aim is to provide knowledge about the importance, design and communication of brands and trademarks with a particular focus on visual brand communication.
On conclusion of the course, the students shall be able to:

  • describe and reflect upon the applicability of different theories, models and concepts in branding,
  • describe how a brand is built, managed, developed and possibly liquidated
  • describe methods for brand communication and the advantages and disadvantages of these methods
  • analyse an existing brand using the above mentioned knowledge and display this in a scientifically founded report
  • apply methods for creating and communicating visual identity,
  • assess and evaluate the relationship between brand and visual identity.

Course content

Brand theory. Brand communication. Visual identity and style guides. Brand management.

Teaching and working methods

Lectures, laboratory work, seminars and assignments.
The course runs over the entire spring semester.

Examination

KTR2Literature test2 creditsU, 3, 4, 5
UPG6Hand-in assignment, campaign2 creditsU, 3, 4, 5
UPG5Hand-in assignment, brand design3 creditsU, 3, 4, 5
LAB1Laboratory work personal branding1 creditsU, G
UPG7Hand-in assignment case-study2 creditsU, G
Course grades will depend on the values of included partial examinations.

Grades

Four-grade scale, LiU, U, 3, 4, 5

Department

Institutionen för teknik och naturvetenskap

Director of Studies or equivalent

Camilla Forsell

Examiner

Tomas Törnqvist

Course website and other links

http://www.itn.liu.se/mit/education/courses/tngd22

Education components

Preliminary scheduled hours: 50 h
Recommended self-study hours: 217 h

Course literature

Litteraturlistor fastställs före kursstart.
Code Name Scope Grading scale
KTR2 Literature test 2 credits U, 3, 4, 5
UPG6 Hand-in assignment, campaign 2 credits U, 3, 4, 5
UPG5 Hand-in assignment, brand design 3 credits U, 3, 4, 5
LAB1 Laboratory work personal branding 1 credits U, G
UPG7 Hand-in assignment case-study 2 credits U, G
Course grades will depend on the values of included partial examinations.

Regulations (apply to LiU in its entirety)

The university is a government agency whose operations are regulated by legislation and ordinances, which include the Higher Education Act and the Higher Education Ordinance. In addition to legislation and ordinances, operations are subject to several policy documents. The Linköping University rule book collects currently valid decisions of a regulatory nature taken by the university board, the vice-chancellor and faculty/department boards.

LiU’s rule book for education at first-cycle and second-cycle levels is available at http://styrdokument.liu.se/Regelsamling/Innehall/Utbildning_pa_grund-_och_avancerad_niva. 

Student rights and obligations (login required)
Linköping University common rules and regulations (in Swedish)
Litteraturlistor fastställs före kursstart.

Download

Note: The course matrix might contain more information in Swedish.

I = Introduce, U = Teach, A = Utilize
I U A Modules Comment
1. DISCIPLINARY KNOWLEDGE AND REASONING
1.1 Knowledge of underlying mathematics and science (G1X level) 

                            		
                        

                        

                            
                            1.2 Fundamental engineering knowledge (G1X level)
                            
                                
 

                            		
                            
                                
 

                            		
                            
                                
 

                            		
                            
                            
                            
                                

                            		
                        

                        

                            
                            1.3 Further knowledge, methods, and tools in one or several subjects in engineering or natural science (G2X level)
                            
                                
 

                            		
                            
                                
 

                            		
                            
                                
 

                            		
                            
                            
                            
                                

                            		
                        

                        

                            
                            1.4 Advanced knowledge, methods, and tools in one or several subjects in engineering or natural sciences (A1X level)
                            
                                
 

                            		
                            
                                
 

                            		
                            
                                
 

                            		
                            
                            
                            
                                

                            		
                        

                        

                            
                            1.5 Insight into current research and development work
                            
                                
 

                            		
                            
                                
 

                            		
                            
                                
 

                            		
                            
                            
                            
                                

                            		
                        

                    
                    
                        

                            
                                2. PERSONAL AND PROFESSIONAL SKILLS AND ATTRIBUTES
                            
                        

                    
                    
                        

                            
                            2.1 Analytical reasoning and problem solving
                            
                                
 

                            		
                            
                                
 

                            		
                            
                                
 

                            		
                            
                            
                            
                                

                            		
                        

                        

                            
                            2.2 Experimentation, investigation, and knowledge discovery
                            
                                
 

                            		
                            
                                
 

                            		
                            
                                
 

                            		
                            
                            
                            
                                

                            		
                        

                        

                            
                            2.3 System thinking
                            
                                
 

                            		
                            
                                
 

                            		
                            
                                
 

                            		
                            
                            
                            
                                

                            		
                        

                        

                            
                            2.4 Attitudes, thought, and learning
                            
                                
 

                            		
                            
                                
 

                            		
                            
                                
 

                            		
                            
                            
                            
                                

                            		
                        

                        

                            
                            2.5 Ethics, equity, and other responsibilities
                            
                                
 

                            		
                            
                                
 

                            		
                            
                                
 

                            		
                            
                            
                            
                                

                            		
                        

                    
                    
                        

                            
                                3. INTERPERSONAL SKILLS: TEAMWORK AND COMMUNICATION
                            
                        

                    
                    
                        

                            
                            3.1 Teamwork
                            
                                
 

                            		
                            
                                
 

                            		
                            
                                
 

                            		
                            
                            
                            
                                

                            		
                        

                        

                            
                            3.2 Communications
                            
                                
 

                            		
                            
                                
 

                            		
                            
                                
 

                            		
                            
                            
                            
                                

                            		
                        

                        

                            
                            3.3 Communication in foreign languages
                            
                                
 

                            		
                            
                                
 

                            		
                            
                                
 

                            		
                            
                            
                            
                                

                            		
                        

                    
                    
                        

                            
                                4. CONCEIVING, DESIGNING, IMPLEMENTING AND OPERATING SYSTEMS IN THE ENTERPRISE, SOCIETAL AND ENVIRONMENTAL CONTEXT
                            
                        

                    
                    
                        

                            
                            4.1 External, societal, and environmental context
                            
                                
 

                            		
                            
                                
 

                            		
                            
                                
 

                            		
                            
                            
                            
                                

                            		
                        

                        

                            
                            4.2 Enterprise and business context
                            
                                
 

                            		
                            
                                
 

                            		
                            
                                
 

                            		
                            
                            
                            
                                

                            		
                        

                        

                            
                            4.3 Conceiving, system engineering and management
                            
                                
 

                            		
                            
                                
 

                            		
                            
                                
 

                            		
                            
                            
                            
                                

                            		
                        

                        

                            
                            4.4 Designing
                            
                                
 

                            		
                            
                                
 

                            		
                            
                                
 

                            		
                            
                            
                            
                                

                            		
                        

                        

                            
                            4.5 Implementing
                            
                                
 

                            		
                            
                                
 

                            		
                            
                                
 

                            		
                            
                            
                            
                                

                            		
                        

                        

                            
                            4.6 Operating
                            
                                
 

                            		
                            
                                
 

                            		
                            
                                
 

                            		
                            
                            
                            
                                

                            		
                        

                    
                    
                        

                            
                                5. PLANNING, EXECUTION AND PRESENTATION OF RESEARCH DEVELOPMENT PROJECTS WITH RESPECT TO SCIENTIFIC AND SOCIETAL NEEDS AND REQUIREMENTS
                            
                        

                    
                    
                        

                            
                            5.1 Societal conditions, including economic, social, and ecological aspects of sustainable development for knowledge development
                            
                                
 

                            		
                            
                                
 

                            		
                            
                                
 

                            		
                            
                            
                            
                                

                            		
                        

                        

                            
                            5.2 Economic conditions for knowledge development
                            
                                
 

                            		
                            
                                
 

                            		
                            
                                
 

                            		
                            
                            
                            
                                

                            		
                        

                        

                            
                            5.3 Identification of needs, structuring and planning of research or development projects
                            
                                
 

                            		
                            
                                
 

                            		
                            
                                
 

                            		
                            
                            
                            
                                

                            		
                        

                        

                            
                            5.4 Execution of research or development projects
                            
                                
 

                            		
                            
                                
 

                            		
                            
                                
 

                            		
                            
                            
                            
                                

                            		
                        

                        

                            
                            5.5 Presentation and evaluation of research or development projects
                            
                                
 

                            		
                            
                                
 

                            		
                            
                                
 

                            		
                            
                            
                            
                                

                            		
                        

                    
            

        




            

        

            


        

            
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