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Market Communicative Design Project, 8 credits
Marknadskommunikativt designprojekt, 8 hp
TNGD45
Main field of study
Graphic Design and CommunicationCourse level
First cycleCourse type
Programme courseExaminer
Isabelle StrömstedtDirector of studies or equivalent
Emelie FältonEducation components
Preliminary scheduled hours: 64 hRecommended self-study hours: 149 h
ECV = Elective / Compulsory / Voluntary
| Course offered for | Semester | Period | Timetable module | Language | Campus | ECV | |
|---|---|---|---|---|---|---|---|
| 6KGDK | Graphic Design and Communication, Bachelor's Programme | 3 (Autumn 2026) | 2 | 2 | Swedish | Norrköping, Norrköping | C |
Main field of study
Graphic Design and CommunicationCourse level
First cycleAdvancement level
G1FSpecific information
The course cannot be included in the same degree as TNGD24.
Course offered for
- Bachelor's Programme in Graphic Design and Communication
Prerequisites
Mainly the program's previous courses in design, production and information design.
Intended learning outcomes
The aim of the course is to provide a theoretical and practical knowledge of implementing communication projects, from idea to final result with external assignments, as well as basic knowledge of group dynamics and the own role of a group. After completing the course, the student should be able to:
- Manage a communication project from idea to finished concept based on a design process
- Explain the development of concepts for specific media channels based on communicative and technical perspectives
- Produce communicatively and technically delivery-ready prototypes based on the communication needs of an external client
- Apply empirical methods as part of a design process and reflect on how these methods can influence design choices
- Describe the function and relationship of different roles within creative work processes
- Refelct on their own role in a working group
Course content
Marketing communicative design process, group dynamics, empirical methods, market analysis, media channels, media design and production.
Teaching and working methods
Lectures, workshops, seminars, project work and classes.
Examination
| UPG7 | Hand-in assignment | 1 credits | U, G |
| UPG8 | Seminar | 2 credits | U, G |
| PRA3 | Project | 5 credits | U, G |
The course is graded Fail / Pass.
Grades for examination modules are decided in accordance with the assessment criteria presented at the start of the course.
Grades
Two-grade scale, U, GOther information
About teaching and examination language
The teaching language is presented in the Overview tab for each course. The examination language relates to the teaching language as follows:
- If teaching language is “Swedish”, the course as a whole could be given in Swedish, or partly in English. Examination language is Swedish, but parts of the examination can be in English.
- If teaching language is “English”, the course as a whole is taught in English. Examination language is English.
- If teaching language is “Swedish/English”, the course as a whole will be taught in English if students without prior knowledge of the Swedish language participate. Examination language is Swedish or English depending on teaching language.
Other
The course is conducted in such a way that there are equal opportunities with regard to sex, transgender identity or expression, ethnicity, religion or other belief, disability, sexual orientation and age.
The planning and implementation of a course should correspond to the course syllabus. The course evaluation should therefore be conducted with the course syllabus as a starting point.
The course is campus-based at the location specified for the course, unless otherwise stated under “Teaching and working methods”. Please note, in a campus-based course occasional remote sessions could be included.
Department
Institutionen för teknik och naturvetenskapCourse literature
Compulsory literature
Books
- Sundström, Malin (ekonom), (2024) Strategisk marknadsföring : navigera med framgång. Upplaga 1 Lund : Studentlitteratur, [2024]
ISBN: 9789144179346
Compendia
Compendium
Additional literature
Books
- A. Wheeler, (2018) Designing Brand Identity Fifth edition Wiley
| Code | Name | Scope | Grading scale |
|---|---|---|---|
| UPG7 | Hand-in assignment | 1 credits | U, G |
| UPG8 | Seminar | 2 credits | U, G |
| PRA3 | Project | 5 credits | U, G |
The course is graded Fail / Pass.
Grades for examination modules are decided in accordance with the assessment criteria presented at the start of the course.
Compulsory literature
Books
Sundström, Malin (ekonom), (2024) Strategisk marknadsföring : navigera med framgång. Upplaga 1 Lund : Studentlitteratur, [2024]
ISBN: 9789144179346
Compendia
Compendium
Additional literature
Books
A. Wheeler, (2018) Designing Brand Identity Fifth edition Wiley
Note: The course matrix might contain more information in Swedish.
I = Introduce (without examination module), U = Teach (requires examination module), A = Utilize (knowledge from earlier course/es, eventual examination module)
| I | U | A | Modules | Comment | ||
|---|---|---|---|---|---|---|
| 1. DISCIPLINARY KNOWLEDGE AND REASONING | ||||||
| 1.1 Knowledge of underlying mathematics and science (courses on G1X-level) |
X
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X
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X
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| 1.2 Fundamental engineering knowledge (courses on G1X-level) |
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| 1.3 Further knowledge, methods and tools in any of : mathematics, natural sciences, engineering (courses at G2X level) |
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| 1.4 Advanced knowledge, methods and tools in any of: mathematics, natural sciences, engineering (courses at A1X level) |
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| 1.5 Insight into current research and development work |
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| 2. PERSONAL AND PROFESSIONAL SKILLS AND ATTRIBUTES | ||||||
| 2.1 Analytical reasoning and problem solving |
X
|
X
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X
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| 2.2 Experimentation, investigation, and knowledge discovery |
X
|
X
|
X
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| 2.3 System thinking |
X
|
X
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X
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| 2.4 Attitudes, thought, and learning |
X
|
X
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X
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| 2.5 Ethics, equity, and other responsibilities |
X
|
X
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X
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| 3. INTERPERSONAL SKILLS: TEAMWORK AND COMMUNICATION | ||||||
| 3.1 Teamwork |
X
|
X
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X
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| 3.2 Communications |
X
|
X
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X
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| 3.3 Communication in foreign languages |
X
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| 4. CONCEIVING, DESIGNING, IMPLEMENTING AND OPERATING SYSTEMS IN THE ENTERPRISE, SOCIETAL AND ENVIRONMENTAL CONTEXT | ||||||
| 4.1 Societal conditions, including economically, socially and ecologically sustainable development |
X
|
X
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X
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| 4.2 Enterprise and business context |
X
|
X
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X
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| 4.3 Conceiving, system engineering and management |
X
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X
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X
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| 4.4 Designing |
X
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X
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X
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| 4.5 Implementing |
X
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X
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X
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| 4.6 Operating |
X
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X
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X
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| 5. PLANNING, EXECUTION AND PRESENTATION OF RESEARCH DEVELOPMENT PROJECTS WITH RESPECT TO SCIENTIFIC AND SOCIETAL NEEDS AND REQUIREMENTS | ||||||
| 5.1 Societal conditions, including economically, socially and ecologically sustainable development within research or development projects |
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| 5.2 Economic conditions for research or development projects |
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| 5.3 Identification of needs, structuring and planning of research or development projects |
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| 5.4 Execution of research or development projects |
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| 5.5 Presentation and evaluation of research or development projects |
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