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Market Communicative Design Project, 8 credits
Marknadskommunikativt designprojekt, 8 hp
TNGD45
Main field of study
Graphic Design and CommunicationCourse level
First cycleCourse type
Programme courseExaminer
Anna Elgebrant RekstadDirector of studies or equivalent
Camilla ForsellEducation components
Preliminary scheduled hours: 64 hRecommended self-study hours: 149 h
ECV = Elective / Compulsory / Voluntary
| Course offered for | Semester | Period | Timetable module | Language | Campus | ECV | |
|---|---|---|---|---|---|---|---|
| 6KGDK | Graphic Design and Communication, Bachelor's Programme | 3 (Autumn 2021) | 2 | 2 | Swedish | Norrköping, Norrköping | C |
Main field of study
Graphic Design and CommunicationCourse level
First cycleAdvancement level
G1XCourse offered for
- Bachelor's Programme in Graphic Design and Communication
Prerequisites
Mainly the program's previous courses in design, production and information design.
Intended learning outcomes
The aim of the course is to provide a theoretical and practical knowledge of implementing communication projects, from idea to final result with external assignments, as well as basic knowledge of group dynamics and the own role of a group. After completing the course, the student should be able to:
- Explain the process from idea to finished artifact for different media channels, both communicatively and technically
- Produce communicative and technically finished artifacts for different media channels
- Describe the differences between empirical methods for research and practical design.
- Describe the different phases in a group's development
- Write about their own role in a working group
Course content
Group Dynamics, Market Analysis, Media Planning, Media Design and Production.
Teaching and working methods
The teaching is organized in lectures, lessons, workshops, project supervision, seminars and assignments.
Examination
| PRA1 | Project | 4 credits | U, G |
| UPG3 | Media Planning | 1 credits | U, G |
| UPG2 | Group Dynamics | 2 credits | U, G |
| UPG1 | Needs analysis, planning | 1 credits | U, G |
The course is graded Fail / Pass.
Grades
Two grade scale, older version, U, GOther information
About teaching and examination language
The teaching language is presented in the Overview tab for each course. The examination language relates to the teaching language as follows:
- If teaching language is Swedish, the course as a whole or in large parts, is taught in Swedish. Please note that although teaching language is Swedish, parts of the course could be given in English. Examination language is Swedish.
- If teaching language is Swedish/English, the course as a whole will be taught in English if students without prior knowledge of the Swedish language participate. Examination language is Swedish or English (depending on teaching language).
- If teaching language is English, the course as a whole is taught in English. Examination language is English.
Other
The course is conducted in a manner where both men's and women's experience and knowledge are made visible and developed.
The planning and implementation of a course should correspond to the course syllabus. The course evaluation should therefore be conducted with the course syllabus as a starting point.
Department
Institutionen för teknik och naturvetenskapDirector of Studies or equivalent
Camilla ForsellExaminer
Anna Elgebrant RekstadEducation components
Preliminary scheduled hours: 64 hRecommended self-study hours: 149 h
Course literature
Books
- A. Wheeler, (2018) Designing Brand Identity Fifth edition Wiley
- K. Burtenshaw, N. Mahone & C. Barfoot. , (2006/2011) The fundamentals of Creative Advertising AVA Publishing
- Keller, Kevin Lane, Swaminathan, Vanitha, (2020) Strategic brand management : building, measuring, and managing brand equity. Fifth edition, Global edition Harlow : Pearson, 2020
ISBN: 9781292314969, 1292314966
Other
Will be announced at least two weeks before the course starts.
| Code | Name | Scope | Grading scale |
|---|---|---|---|
| PRA1 | Project | 4 credits | U, G |
| UPG3 | Media Planning | 1 credits | U, G |
| UPG2 | Group Dynamics | 2 credits | U, G |
| UPG1 | Needs analysis, planning | 1 credits | U, G |
The course is graded Fail / Pass.
Books
A. Wheeler, (2018) Designing Brand Identity Fifth edition Wiley
K. Burtenshaw, N. Mahone & C. Barfoot. , (2006/2011) The fundamentals of Creative Advertising AVA Publishing
Keller, Kevin Lane, Swaminathan, Vanitha, (2020) Strategic brand management : building, measuring, and managing brand equity. Fifth edition, Global edition Harlow : Pearson, 2020
ISBN: 9781292314969, 1292314966
Other
Will be announced at least two weeks before the course starts.
Note: The course matrix might contain more information in Swedish.
I = Introduce, U = Teach, A = Utilize
| I | U | A | Modules | Comment | ||
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| 1. DISCIPLINARY KNOWLEDGE AND REASONING | ||||||
| 1.1 Knowledge of underlying mathematics and science (G1X level) |
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| 1.2 Fundamental engineering knowledge (G1X level) |
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| 1.3 Further knowledge, methods, and tools in one or several subjects in engineering or natural science (G2X level) |
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| 1.4 Advanced knowledge, methods, and tools in one or several subjects in engineering or natural sciences (A1X level) |
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| 1.5 Insight into current research and development work |
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| 2. PERSONAL AND PROFESSIONAL SKILLS AND ATTRIBUTES | ||||||
| 2.1 Analytical reasoning and problem solving |
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| 2.2 Experimentation, investigation, and knowledge discovery |
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| 2.3 System thinking |
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| 2.4 Attitudes, thought, and learning |
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| 2.5 Ethics, equity, and other responsibilities |
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| 3. INTERPERSONAL SKILLS: TEAMWORK AND COMMUNICATION | ||||||
| 3.1 Teamwork |
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| 3.2 Communications |
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| 3.3 Communication in foreign languages |
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| 4. CONCEIVING, DESIGNING, IMPLEMENTING AND OPERATING SYSTEMS IN THE ENTERPRISE, SOCIETAL AND ENVIRONMENTAL CONTEXT | ||||||
| 4.1 External, societal, and environmental context |
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| 4.2 Enterprise and business context |
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| 4.3 Conceiving, system engineering and management |
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| 4.4 Designing |
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| 4.5 Implementing |
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| 4.6 Operating |
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| 5. PLANNING, EXECUTION AND PRESENTATION OF RESEARCH DEVELOPMENT PROJECTS WITH RESPECT TO SCIENTIFIC AND SOCIETAL NEEDS AND REQUIREMENTS | ||||||
| 5.1 Societal conditions, including economic, social, and ecological aspects of sustainable development for knowledge development |
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| 5.2 Economic conditions for knowledge development |
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| 5.3 Identification of needs, structuring and planning of research or development projects |
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| 5.4 Execution of research or development projects |
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| 5.5 Presentation and evaluation of research or development projects |
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