Market Communicative Design Project, 8 credits

Marknadskommunikativt designprojekt, 8 hp

TNGD45

Main field of study

Graphical Design and Communication

Course level

First cycle

Course type

Programme course

Examiner

Anna Elgebrant Rekstad

Director of studies or equivalent

Camilla Forsell

Education components

Preliminary scheduled hours: 64 h
Recommended self-study hours: 149 h
ECV = Elective / Compulsory / Voluntary
Course offered for Semester Period Timetable module Language Campus ECV
6KGDK Graphic Design and Communication, Bachelor's Programme 3 (Autumn 2021) 2 2 Swedish Norrköping C

Main field of study

Graphical Design and Communication

Course level

First cycle

Advancement level

G1X

Course offered for

  • Bachelor's Programme in Graphic Design and Communication

Prerequisites

Mainly the program's previous courses in design, production and information design.

Intended learning outcomes

The aim of the course is to provide a theoretical and practical knowledge of implementing communication projects, from idea to final result with external assignments, as well as basic knowledge of group dynamics and the own role of a group. After completing the course, the student should be able to:

  • Explain the process from idea to finished artifact for different media channels, both communicatively and technically
  • Produce communicative and technically finished artifacts for different media channels
  • Describe the differences between empirical methods for research and practical design.
  • Describe the different phases in a group's development
  • Write about their own role in a working group

Course content

Group Dynamics, Market Analysis, Media Planning, Media Design and Production.

Teaching and working methods

The teaching is organized in lectures, lessons, workshops, project supervision, seminars and assignments.

 

Examination

PRA1Project4 creditsU, G
UPG3Media Planning1 creditsU, G
UPG2Group Dynamics2 creditsU, G
UPG1Needs analysis, planning1 creditsU, G

The course is graded Fail / Pass.

Grades

Two grade scale, older version, U, G

Department

Institutionen för teknik och naturvetenskap

Director of Studies or equivalent

Camilla Forsell

Examiner

Anna Elgebrant Rekstad

Education components

Preliminary scheduled hours: 64 h
Recommended self-study hours: 149 h

Course literature

Books

  • A. Wheeler, (2018) Designing Brand Identity Fifth edition Wiley
  • K. Burtenshaw, N. Mahone & C. Barfoot. , (2006/2011) The fundamentals of Creative Advertising AVA Publishing
  • Keller, Kevin Lane, Swaminathan, Vanitha, (2020) Strategic brand management : building, measuring, and managing brand equity. Fifth edition, Global edition Harlow : Pearson, 2020
    ISBN: 9781292314969, 1292314966

Other

  • Will be announced at least two weeks before the course starts.

Code Name Scope Grading scale
PRA1 Project 4 credits U, G
UPG3 Media Planning 1 credits U, G
UPG2 Group Dynamics 2 credits U, G
UPG1 Needs analysis, planning 1 credits U, G

The course is graded Fail / Pass.

Books

A. Wheeler, (2018) Designing Brand Identity Fifth edition Wiley
K. Burtenshaw, N. Mahone & C. Barfoot. , (2006/2011) The fundamentals of Creative Advertising AVA Publishing
Keller, Kevin Lane, Swaminathan, Vanitha, (2020) Strategic brand management : building, measuring, and managing brand equity. Fifth edition, Global edition Harlow : Pearson, 2020

ISBN: 9781292314969, 1292314966

Other

Will be announced at least two weeks before the course starts.

Note: The course matrix might contain more information in Swedish.

I = Introduce, U = Teach, A = Utilize
I U A Modules Comment
1. DISCIPLINARY KNOWLEDGE AND REASONING
1.1 Knowledge of underlying mathematics and science (G1X level)

                            
1.2 Fundamental engineering knowledge (G1X level)

                            
1.3 Further knowledge, methods, and tools in one or several subjects in engineering or natural science (G2X level)

                            
1.4 Advanced knowledge, methods, and tools in one or several subjects in engineering or natural sciences (A1X level)

                            
1.5 Insight into current research and development work

                            
2. PERSONAL AND PROFESSIONAL SKILLS AND ATTRIBUTES
2.1 Analytical reasoning and problem solving

                            
2.2 Experimentation, investigation, and knowledge discovery

                            
2.3 System thinking

                            
2.4 Attitudes, thought, and learning

                            
2.5 Ethics, equity, and other responsibilities

                            
3. INTERPERSONAL SKILLS: TEAMWORK AND COMMUNICATION
3.1 Teamwork

                            
3.2 Communications

                            
3.3 Communication in foreign languages

                            
4. CONCEIVING, DESIGNING, IMPLEMENTING AND OPERATING SYSTEMS IN THE ENTERPRISE, SOCIETAL AND ENVIRONMENTAL CONTEXT
4.1 External, societal, and environmental context

                            
4.2 Enterprise and business context

                            
4.3 Conceiving, system engineering and management

                            
4.4 Designing

                            
4.5 Implementing

                            
4.6 Operating

                            
5. PLANNING, EXECUTION AND PRESENTATION OF RESEARCH DEVELOPMENT PROJECTS WITH RESPECT TO SCIENTIFIC AND SOCIETAL NEEDS AND REQUIREMENTS
5.1 Societal conditions, including economic, social, and ecological aspects of sustainable development for knowledge development

                            
5.2 Economic conditions for knowledge development

                            
5.3 Identification of needs, structuring and planning of research or development projects

                            
5.4 Execution of research or development projects

                            
5.5 Presentation and evaluation of research or development projects

                            

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