Market Communicative Design Project, 8 credits

Marknadskommunikativt designprojekt, 8 hp

TNGD45

Main field of study

Graphical Design and Communication

Course level

First cycle

Course type

Programme course

Examiner

Anna Elgebrant Rekstad

Director of studies or equivalent

Camilla Forsell

Education components

Preliminary scheduled hours: 64 h
Recommended self-study hours: 149 h
ECV = Elective / Compulsory / Voluntary
Course offered for Semester Period Timetable module Language Campus ECV
6KGDK Graphic Design and Communication, Bachelor's Programme 3 (Autumn 2023) 2 2 Swedish Norrköping C

Main field of study

Graphical Design and Communication

Course level

First cycle

Advancement level

G1X

Course offered for

  • Bachelor's Programme in Graphic Design and Communication

Prerequisites

Mainly the program's previous courses in design, production and information design.

Intended learning outcomes

The aim of the course is to provide a theoretical and practical knowledge of implementing communication projects, from idea to final result with external assignments, as well as basic knowledge of group dynamics and the own role of a group. After completing the course, the student should be able to:

  • Explain the process from idea to finished artifact for different media channels, both communicatively and technically
  • Produce communicative and technically finished artifacts for different media channels
  • Describe the differences between empirical methods for research and practical design.
  • Describe the different phases in a group's development
  • Write about their own role in a working group

Course content

Group Dynamics, Market Analysis, Media Planning, Media Design and Production.

Teaching and working methods

The teaching is organized in lectures, lessons, workshops, project supervision, seminars and assignments.

 

Examination

UPG4Research and strategy2 creditsU, G
UPG5Group dynamics2 creditsU, G
UPG6Process and production2 creditsU, G
PRA2Project2 creditsU, G

The course is graded Fail / Pass.

Grades

Two-grade scale, U, G

Other information

About teaching and examination language

The teaching language is presented in the Overview tab for each course. The examination language relates to the teaching language as follows: 

  • If teaching language is “Swedish”, the course as a whole could be given in Swedish, or partly in English. Examination language is Swedish, but parts of the examination can be in English.
  • If teaching language is “English”, the course as a whole is taught in English. Examination language is English.
  • If teaching language is “Swedish/English”, the course as a whole will be taught in English if students without prior knowledge of the Swedish language participate. Examination language is Swedish or English depending on teaching language.

Other

The course is conducted in a manner where both men's and women's experience and knowledge are made visible and developed. 

The planning and implementation of a course should correspond to the course syllabus. The course evaluation should therefore be conducted with the course syllabus as a starting point. 

The course is campus-based at the location specified for the course, unless otherwise stated under “Teaching and working methods”. Please note, in a campus-based course occasional remote sessions could be included.  

If special circumstances prevail, the vice-chancellor may in a special decision specify the preconditions for temporary deviations from this course syllabus, and delegate the right to take such decisions.

Department

Institutionen för teknik och naturvetenskap

Course literature

Books

  • A. Wheeler, (2018) Designing Brand Identity Fifth edition Wiley
  • K. Burtenshaw, N. Mahone & C. Barfoot. , (2006/2011) The fundamentals of Creative Advertising AVA Publishing
  • Keller, Kevin Lane, Swaminathan, Vanitha, (2020) Strategic brand management : building, measuring, and managing brand equity. Fifth edition, Global edition Harlow : Pearson, 2020
    ISBN: 9781292314969, 1292314966
Code Name Scope Grading scale
UPG4 Research and strategy 2 credits U, G
UPG5 Group dynamics 2 credits U, G
UPG6 Process and production 2 credits U, G
PRA2 Project 2 credits U, G

The course is graded Fail / Pass.

Books

A. Wheeler, (2018) Designing Brand Identity Fifth edition Wiley
K. Burtenshaw, N. Mahone & C. Barfoot. , (2006/2011) The fundamentals of Creative Advertising AVA Publishing
Keller, Kevin Lane, Swaminathan, Vanitha, (2020) Strategic brand management : building, measuring, and managing brand equity. Fifth edition, Global edition Harlow : Pearson, 2020

ISBN: 9781292314969, 1292314966

Note: The course matrix might contain more information in Swedish.

I = Introduce, U = Teach, A = Utilize
I U A Modules Comment
1. DISCIPLINARY KNOWLEDGE AND REASONING
1.1 Knowledge of underlying mathematics and science (G1X level)
X
X
X
UPG4
UPG5
UPG6
PRA2

                            
1.2 Fundamental engineering knowledge (G1X level)

                            
1.3 Further knowledge, methods, and tools in one or several subjects in engineering or natural science (G2X level)

                            
1.4 Advanced knowledge, methods, and tools in one or several subjects in engineering or natural sciences (A1X level)

                            
1.5 Insight into current research and development work

                            
2. PERSONAL AND PROFESSIONAL SKILLS AND ATTRIBUTES
2.1 Analytical reasoning and problem solving
X
X
X
UPG4
UPG6
PRA2

                            
2.2 Experimentation, investigation, and knowledge discovery
X
X
X
PRA2

                            
2.3 System thinking
X
X
X
UPG4
UPG6
PRA2

                            
2.4 Attitudes, thought, and learning
X
X
X
UPG4
UPG5
UPG6
PRA2

                            
2.5 Ethics, equity, and other responsibilities
X
X
X
UPG4
UPG5
UPG6
PRA2

                            
3. INTERPERSONAL SKILLS: TEAMWORK AND COMMUNICATION
3.1 Teamwork
X
X
X
UPG4
UPG5
UPG6
PRA2

                            
3.2 Communications
X
X
X
UPG4
UPG5
UPG6
PRA2

                            
3.3 Communication in foreign languages
X

                            
4. CONCEIVING, DESIGNING, IMPLEMENTING AND OPERATING SYSTEMS IN THE ENTERPRISE, SOCIETAL AND ENVIRONMENTAL CONTEXT
4.1 External, societal, and environmental context
X
X
X
UPG4
PRA2

                            
4.2 Enterprise and business context
X
X
X
UPG4
UPG6
PRA2

                            
4.3 Conceiving, system engineering and management
X
X
X
UPG4
UPG6
PRA2

                            
4.4 Designing
X
X
X
UPG4
UPG6
PRA2

                            
4.5 Implementing
X
X
X
UPG6
PRA2

                            
4.6 Operating
X
X
X
UPG6
PRA2

                            
5. PLANNING, EXECUTION AND PRESENTATION OF RESEARCH DEVELOPMENT PROJECTS WITH RESPECT TO SCIENTIFIC AND SOCIETAL NEEDS AND REQUIREMENTS
5.1 Societal conditions, including economic, social, and ecological aspects of sustainable development for knowledge development

                            
5.2 Economic conditions for knowledge development

                            
5.3 Identification of needs, structuring and planning of research or development projects

                            
5.4 Execution of research or development projects

                            
5.5 Presentation and evaluation of research or development projects

                            

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