Student rights and obligations (login required)
Linköping University common rules and regulations (in Swedish)
Marketing Management, 7.5 credits
Marknadsföring, 7.5 hp
722G83
Main field of study
Business AdministrationCourse level
First cycleCourse type
Single subject and programme courseExaminer
Per FrankeliusCourse coordinator
Per FrankeliusDirector of studies or equivalent
Lena HögbergECV = Elective / Compulsory / Voluntary
| Course offered for | Semester | Weeks | Language | Campus | ECV | |
|---|---|---|---|---|---|---|
| Single subject course (Full-time, Day-time) | Autumn 2017 | 201749- | Swedish | Linköping, Valla | ||
| F7KSY | Bachelor programme in Information Systems Analysis (IT and Management) | 5 (Autumn 2017) | 201749-201803 | Swedish | Linköping, Valla | E |
| F7MIT | Master Programme in IT and Management (Master) | 3 (Autumn 2017) | 201749-201803 | Swedish | Linköping, Valla | E |
Main field of study
Business AdministrationCourse level
First cycleAdvancement level
G1XCourse offered for
- Master Programme in IT and Management
- Bachelor programme in Information Systems Analysis
Entry requirements
and Ma C + Sh A.Intended learning outcomes
On completion of the course, the student should be able to
- use business administration concepts and models,
- account for how the activities of organisations are marketed,
- account for how economic activities can be described and measured
- independently identify, structure, analyse and communicate business economic issues that are necessary for continued studies and/or tasks,
- demonstrate a critical and reflecting attitude towards the subject.
Course content
The course covers fields such as market structure, competition, distribution conditions and buyer behaviour. In the course, market research and market planning are also covered.
Teaching and working methods
The teaching takes the form of lectures, supervision and seminars. The students should also study independently.
Examination
The course is examined through a written examination at the end of the course, or in the form of a project work within the framework of the teaching, or in both these forms.
Students failing an exam covering either the entire course or part of the course twice are entitled to have a new examiner appointed for the reexamination.
Students who have passed an examination may not retake it in order to improve their grades.
Grades
Three-grade scale, U, G, VGOther information
Planning and implementation of a course must take its starting point in the wording of the syllabus. The course evaluation included in each course must therefore take up the question how well the course agrees with the syllabus. The course is carried out in such a way that both men´s and women´s experience and knowledge is made visible and developed.Department
Institutionen för ekonomisk och industriell utvecklingNo examination details is to be found.
Course literature is preliminary.
There is no course literature available for this course in studieinfo.
This tab contains public material from the course room in Lisam. The information published here is not legally binding, such material can be found under the other tabs on this page.
There are no files available for this course.