Marketing, 7 credits

Marknadsföring, 7 hp

722G86

Main field of study

Business Administration

Course level

First cycle

Course type

Single subject and programme course

Examiner

Aku Valtakoski

Course coordinator

Aku Valtakoski

Director of studies or equivalent

Svjetlana Pantic Dragisic
ECV = Elective / Compulsory / Voluntary
Course offered for Semester Weeks Language Campus ECV
F7YEE Business and Economics Programme - International - English 3 (Autumn 2020) 202040-202044 Swedish Linköping C
F7YEF Business and Economics Programme - International - French 3 (Autumn 2020) 202040-202044 Swedish Linköping C
F7YET Business and Economics Programme - International - German 3 (Autumn 2020) 202040-202044 Swedish Linköping C
F7YES Business and Economics Programme - International - Spanish 3 (Autumn 2020) 202040-202044 Swedish Linköping C

Main field of study

Business Administration

Course level

First cycle

Advancement level

G1N

Course offered for

  • Business and Economics Programme - International - French
  • Business and Economics Programme - International - Spanish
  • Business and Economics Programme - International - German
  • Business and Economics Programme - International - English

Examination

If the LiU coordinator for students with disabilities has granted a student the right to an adapted examination for a written examination in an examination hall, the student has the right to it. If the coordinator has instead recommended for the student an adapted examination or alternative form of examination, the examiner may grant this if the examiner assesses that it is possible, based on consideration of the course objectives.

Students failing an exam covering either the entire course or part of the course twice are entitled to have a new examiner appointed for the reexamination.

Students who have passed an examination may not retake it in order to improve their grades.

Grades

Three-grade scale, U, G, VG

Other information

Planning and implementation of a course must take its starting point in the wording of the syllabus. The course evaluation included in each course must therefore take up the question how well the course agrees with the syllabus.

The course is carried out in such a way that both men´s and women´s experience and knowledge is made visible and developed.

Department

Institutionen för ekonomisk och industriell utveckling
Code Name Scope Grading scale
TEN1 Written examination 4 credits U, G, VG
PRO1 Project work and seminars 3 credits U, G, VG

Books

Kotler, Philip, Armstrong, Gary, Parment, Anders, (2017) Marknadsföring : teori, strategi och praktik 2 uppl. Harlow : Pearson, 2017

ISBN: 9781292211138

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