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Marketing, 7 credits
Marknadsföring, 7 hp
722G86
Main field of study
Business AdministrationCourse level
First cycleCourse type
Programme courseExaminer
Hugo GuyaderCourse coordinator
Hugo GuyaderDirector of studies or equivalent
Svjetlana Pantic DragisicECV = Elective / Compulsory / Voluntary
| Course offered for | Semester | Weeks | Language | Campus | ECV | |
|---|---|---|---|---|---|---|
| F7YEE | Business and Economics Programme - International - English | 3 (Autumn 2021) | 202140-202144 | Swedish | Linköping, Valla | C |
| F7YEF | Business and Economics Programme - International - French | 3 (Autumn 2021) | 202140-202144 | Swedish | Linköping, Valla | C |
| F7YET | Business and Economics Programme - International - German | 3 (Autumn 2021) | 202140-202144 | Swedish | Linköping, Valla | C |
| F7YES | Business and Economics Programme - International - Spanish | 3 (Autumn 2021) | 202140-202144 | Swedish | Linköping, Valla | C |
Main field of study
Business AdministrationCourse level
First cycleAdvancement level
G1NCourse offered for
- Business and Economics Programme - International - English
- Business and Economics Programme - International - French
- Business and Economics Programme - International - Spanish
- Business and Economics Programme - International - German
Entry requirements
General entry requirements for undergraduate studies
and
Mathematics and Social Studies corresponding to the level in Swedish upper secondary education (Matematik 3b/3c, Samhällskunskap 1b/(1a1 and 1a2)
and
English corresponding to the level of English in Swedish upper secondary education (Engelska 6)
Grades
Three-grade scale, U, G, VGDepartment
Institutionen för ekonomisk och industriell utveckling| Code | Name | Scope | Grading scale |
|---|---|---|---|
| TEN1 | Written examination | 4 credits | U, G, VG |
| PRO1 | Project work and seminars | 3 credits | U, G, VG |
Course literature is preliminary.
Books
Kotler, Philip, Armstrong, Gary, Parment, Anders, (2017) Marknadsföring : teori, strategi och praktik 2 uppl. Harlow : Pearson, 2017
ISBN: 9781292211138
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