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Marketing, 7 credits
Marknadsföring, 7 hp
722G86
Main field of study
Business AdministrationCourse level
First cycleCourse type
Programme courseExaminer
Aku ValtakoskiCourse coordinator
Aku ValtakoskiDirector of studies or equivalent
Svjetlana Pantic DragisicECV = Elective / Compulsory / Voluntary
| Course offered for | Semester | Weeks | Language | Campus | ECV | |
|---|---|---|---|---|---|---|
| F7YEE | Business and Economics Programme - International - English | 3 (Autumn 2026) | 202641-202645 | Swedish | Linköping, Valla | C |
| F7YEF | Business and Economics Programme - International - French | 3 (Autumn 2026) | 202641-202645 | Swedish | Linköping, Valla | C |
| F7YET | Business and Economics Programme - International - German | 3 (Autumn 2026) | 202641-202645 | Swedish | Linköping, Valla | C |
| F7YES | Business and Economics Programme - International - Spanish | 3 (Autumn 2026) | 202641-202645 | Swedish | Linköping, Valla | C |
The course syllabus is preliminary
Main field of study
Business AdministrationCourse level
First cycleAdvancement level
G1NCourse offered for
- Business and Economics Programme - International - French
- Business and Economics Programme - International - Spanish
- Business and Economics Programme - International - German
- Business and Economics Programme - International - English
Entry requirements
General entry requirements for undergraduate studies and Social Studies and English and Mathematics corresponding to the level in Swedish upper secondary education (Samhällskunskap 1b or 1a1 and 1a2 or Samhällskunskap nivå 1b or nivå 1a1 and 1a2, Engelska 6 or Engelska nivå 2 and Matematik 3b/3c or Matematik C or Matematik fortsättning nivå 1b or Matematik fortsättning nivå 1c).
Grades
Three-grade scale, U, G, VGDepartment
Institutionen för ekonomisk och industriell utveckling| Code | Name | Scope | Grading scale |
|---|---|---|---|
| TEN1 | Written examination | 4 credits | U, G, VG |
| PRO1 | Project work and seminars | 3 credits | U, G, VG |
Course literature is preliminary.
Books
Kotler, Philip, Armstrong, Gary, Parment, Anders, (2017) Marknadsföring : teori, strategi och praktik 2 uppl. Harlow : Pearson, 2017
ISBN: 9781292211138
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