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Market Awareness in International Crossmedia Design and Production, 6 credits
Marknadsmedvetenhet i internationell medieöverskridande design och produktion, 6 hp
TEAE16
Main field of study
Graphic Design and CommunicationCourse level
First cycleCourse type
Programme courseExaminer
Christina GrundströmDirector of studies or equivalent
Johan HoltströmEducation components
Preliminary scheduled hours: 0 hRecommended self-study hours: 160 h
Available for exchange students
YesECV = Elective / Compulsory / Voluntary
| Course offered for | Semester | Period | Timetable module | Language | Campus | ECV | |
|---|---|---|---|---|---|---|---|
| 6KGDK | Graphic Design and Communication, Bachelor's Programme | 5 (Autumn 2019) | 2 | 1 | English | Norrköping, Norrköping | E |
Main field of study
Graphic Design and CommunicationCourse level
First cycleAdvancement level
G2XCourse offered for
- Graphic Design and Communication, Bachelor's Programme
Specific information
Students from universities abroad should be able to take the course on line.
Exchange students at LiU; The course is only available to exchange students within the area of Graphic Design and Communication.
Entry requirements
TEAE14 Market communication and analysis, TEAE15 Brands and value creation, Project dynamics (Projekt 1 som bygger på TNGD24) or equivalent with scientific writing within the management area.
Note: Admission requirements for non-programme students usually also include admission requirements for the programme and threshold requirements for progression within the programme, or corresponding.
Prerequisites
Introductory marketing courses including market planning (business intelligence), marketing communication and brand management covering B2B/B2C as well as both goods and services. Basic knowledge of group dynamics. Scientific writing corresponding to year 2 within business studies.
Intended learning outcomes
After completing the course the students shall be able to:
- have basic knowledge about and be able to desribe how companies internationalize
- describe and apply basic theories and models involving market awareness
- describe and apply basic theories and models explaining cultural differences, particularly with regard to communciation
- analyze a client, the client's intended customers, the client's competition, any cultural differences and the communication options to establish this client's communication needs when entering an international market
- report such analysis in a scientific report with internal and conceptual validity applying deductive analysis where the recommendations focus on convincing the client about the suitability of the proposed communication strategy
- apply basic planning tools in an international collaborative contex
Course content
Internationalisation of organizations
Market analysis of communications needs when internationalising
Basics in methodology (for market awareness)
Analysis of a client's communication needs when internationalising
Scientific writing (management area)
Teaching and working methods
Mini lectures (and/or podcasts), links to web-based material and required readings as seminar prepration
On-line seminars to discuss theory
A (multi-national) group assignment focusing on market awareness and international communication needs for a client resulting in a scientific report
Online tutoring
Examination
| PRA1 | Project | 4 credits | U, G |
| KTR1 | Literature exam | 2 credits | U, 3, 4, 5 |
Submission of the final report for PRA1 after the deadline results in in F for PRA1 unless an by the examiner acceptable excuse is presented in writing to the examiner no later than the deadline.
The final grade is decided upon the grade of KTR1.
Grades
Four-grade scale, LiU, U, 3, 4, 5Department
Institutionen för ekonomisk och industriell utvecklingDirector of Studies or equivalent
Johan HoltströmExaminer
Christina GrundströmEducation components
Preliminary scheduled hours: 0 hRecommended self-study hours: 160 h
Course literature
Other
List of suggested and required readings within the following areas:
- market awareness/business intelligence
- brand management in an international context
- internationalization
- culture/cultural differences in relation to market communication
- communication/IMC
- methodology
| Code | Name | Scope | Grading scale |
|---|---|---|---|
| PRA1 | Project | 4 credits | U, G |
| KTR1 | Literature exam | 2 credits | U, 3, 4, 5 |
Submission of the final report for PRA1 after the deadline results in in F for PRA1 unless an by the examiner acceptable excuse is presented in writing to the examiner no later than the deadline.
The final grade is decided upon the grade of KTR1.
Other
List of suggested and required readings within the following areas:
- market awareness/business intelligence
- brand management in an international context
- internationalization
- culture/cultural differences in relation to market communication
- communication/IMC
- methodology
Note: The course matrix might contain more information in Swedish.
I = Introduce, U = Teach, A = Utilize
| I | U | A | Modules | Comment | ||
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| 1. DISCIPLINARY KNOWLEDGE AND REASONING | ||||||
| 1.1 Knowledge of underlying mathematics and science (G1X level) |
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| 1.2 Fundamental engineering knowledge (G1X level) |
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| 1.3 Further knowledge, methods, and tools in one or several subjects in engineering or natural science (G2X level) |
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| 1.4 Advanced knowledge, methods, and tools in one or several subjects in engineering or natural sciences (A1X level) |
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| 1.5 Insight into current research and development work |
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| 2. PERSONAL AND PROFESSIONAL SKILLS AND ATTRIBUTES | ||||||
| 2.1 Analytical reasoning and problem solving |
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| 2.2 Experimentation, investigation, and knowledge discovery |
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| 2.3 System thinking |
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| 2.4 Attitudes, thought, and learning |
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| 2.5 Ethics, equity, and other responsibilities |
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| 3. INTERPERSONAL SKILLS: TEAMWORK AND COMMUNICATION | ||||||
| 3.1 Teamwork |
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| 3.2 Communications |
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| 3.3 Communication in foreign languages |
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| 4. CONCEIVING, DESIGNING, IMPLEMENTING AND OPERATING SYSTEMS IN THE ENTERPRISE, SOCIETAL AND ENVIRONMENTAL CONTEXT | ||||||
| 4.1 External, societal, and environmental context |
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| 4.2 Enterprise and business context |
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| 4.3 Conceiving, system engineering and management |
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| 4.4 Designing |
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| 4.5 Implementing |
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| 4.6 Operating |
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| 5. PLANNING, EXECUTION AND PRESENTATION OF RESEARCH DEVELOPMENT PROJECTS WITH RESPECT TO SCIENTIFIC AND SOCIETAL NEEDS AND REQUIREMENTS | ||||||
| 5.1 Societal conditions, including economic, social, and ecological aspects of sustainable development for knowledge development |
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| 5.2 Economic conditions for knowledge development |
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| 5.3 Identification of needs, structuring and planning of research or development projects |
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| 5.4 Execution of research or development projects |
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| 5.5 Presentation and evaluation of research or development projects |
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