Market Awareness for International Communication, 6 credits

Marknadsmedvetenhet för internationell kommunikation, 6 hp

TEAE19

Main field of study

Graphical Design and Communication

Course level

First cycle

Course type

Programme course

Examiner

Christina Grundström

Director of studies or equivalent

Daniel Ellström

Education components

Preliminary scheduled hours: 40 h
Recommended self-study hours: 120 h

Available for exchange students

Yes
ECV = Elective / Compulsory / Voluntary
Course offered for Semester Period Timetable module Language Campus ECV
6KGDK Graphic Design and Communication, Bachelor's Programme 5 (Autumn 2022) 2 1 English Norrköping E
6KGDK Graphic Design and Communication, Bachelor's Programme (Management) 5 (Autumn 2022) 2 1 English Norrköping E

Main field of study

Graphical Design and Communication

Course level

First cycle

Advancement level

G2X

Specific information

Exchange students at LiU; The course is only available to exchange students within the area of Graphic Design and Communication.

Course offered for

  • Bachelor's Programme in Graphic Design and Communication

Prerequisites

Basic courses in market communication, brand management, project management including agile methods, and knowledge of scientific writing including analysis techniques within the management area, or equivalent.

Intended learning outcomes

After completing the course, the students shall:

- have basic knowledge about and be able to describe how companies internationalize

- be able to describe and apply basic theories and models involving market awareness

- be able to describe and apply basic theories and models explaining cultural differences, particularly regarding communication

- be able to analyse a client, the client's intended customers, the client's competition, any cultural differences, and the communication options to establish this client's communication needs when entering an international market

- be able to document such analysis in a scientific report with internal, conceptual, and external validity, applying deductive analysis where the recommendations focus on convincing the client about the suitability of the proposed communication strategy

- be able to present the documented analysis to the client, taking professional and scientific ethics within the management area into consideration 

- be able to apply basic planning tools in an international collaborative context

Course content

Internationalisation of organizations

Market analysis of communications needs when internationalising

Basics in methodology (for market awareness)

Analysis of a client's communication needs when internationalising

Scientific writing and ethics (management area)

Teaching and working methods

Mini lectures (and/or podcasts), links to web-based material and required readings as seminar prepration

(Online) seminars to discuss theory

A (multi-national) group assignment to determine the international communication needs for a client entering a foreign market, resulting in a scientific report, which is fed back to the client.

(Online) tutoring including serving as a discussant

Examination

PRA2Project work5 creditsU, 3, 4, 5
UPG1Individual assignment1 creditsU, 3, 4, 5

The course contains seminars with required and active attendance, and activities which must be completed to enable participation at subsequent seminars with required attendance.

Submission of the examining assignment for PRA2 and UPG1 after the deadline results in in F for PRA2 and UPG1 unless an by the examiner acceptable excuse is presented in writing to the examiner no later than the deadline.

The course grade is calculated as an average of PRA2 and UPG1.

Grades

Four-grade scale, LiU, U, 3, 4, 5

Department

Institutionen för ekonomisk och industriell utveckling

Course literature

Other

  • List of suggested and required readings within the following areas:

    - market awareness/business intelligence

    - brand management in an international context

    - internationalization

    - culture/cultural differences in relation to market communication

    - communication/IMC

    - methodology

  • A list with mandatory and optional literature. Any mandatory books are from previous mandatory courses.

Code Name Scope Grading scale
PRA2 Project work 5 credits U, 3, 4, 5
UPG1 Individual assignment 1 credits U, 3, 4, 5

The course contains seminars with required and active attendance, and activities which must be completed to enable participation at subsequent seminars with required attendance.

Submission of the examining assignment for PRA2 and UPG1 after the deadline results in in F for PRA2 and UPG1 unless an by the examiner acceptable excuse is presented in writing to the examiner no later than the deadline.

The course grade is calculated as an average of PRA2 and UPG1.

Course syllabus

A syllabus must be established for each course. The syllabus specifies the aim and contents of the course, and the prior knowledge that a student must have in order to be able to benefit from the course.

Timetabling

Courses are timetabled after a decision has been made for this course concerning its assignment to a timetable module. 

Interruption in and deregistration from a course

The LiU decision, Guidelines concerning confirmation of participation in education (Dnr LiU-2020-02256), states that interruptions in study are to be recorded in Ladok. Thus, all students who do not participate in a course for which they have registered must record the interruption, such that the registration on the course can be removed. Deregistration from or interrupting a course is carried out using a web-based form: https://www.lith.liu.se/for-studenter/kurskomplettering?l=en

Cancelled courses and changes to the course syllabus

Courses with few participants (fewer than 10) may be cancelled or organised in a manner that differs from that stated in the course syllabus. The Dean is to deliberate and decide whether a course is to be cancelled or changed from the course syllabus. 

Guidelines relating to examinations and examiners 

For details, see Guidelines for education and examination for first-cycle and second-cycle education at Linköping University, Dnr LiU-2020-04501  (http://styrdokument.liu.se/Regelsamling/VisaBeslut/917592).

An examiner must be employed as a teacher at LiU according to the LiU Regulations for Appointments, Dnr LiU-2021-01204 (https://styrdokument.liu.se/Regelsamling/VisaBeslut/622784). For courses in second-cycle, the following teachers can be appointed as examiner: Professor (including Adjunct and Visiting Professor), Associate Professor (including Adjunct), Senior Lecturer (including Adjunct and Visiting Senior Lecturer), Research Fellow, or Postdoc. For courses in first-cycle, Assistant Lecturer (including Adjunct and Visiting Assistant Lecturer) can also be appointed as examiner in addition to those listed for second-cycle courses. In exceptional cases, a Part-time Lecturer can also be appointed as an examiner at both first- and second cycle, see Delegation of authority for the Board of Faculty of Science and Engineering.

Forms of examination

Principles for examination

Written and oral examinations and digital and computer-based examinations are held at least three times a year: once immediately after the end of the course, once in August, and once (usually) in one of the re-examination periods. Examinations held at other times are to follow a decision of the faculty programme board.

Principles for examination scheduling for courses that follow the study periods:

  • courses given in VT1 are examined for the first time in March, with re-examination in June and August
  • courses given in VT2 are examined for the first time in May, with re-examination in August and October
  • courses given in HT1 are examined for the first time in October, with re-examination in January and August
  • courses given in HT2 are examined for the first time in January, with re-examination in March and in August.

The examination schedule is based on the structure of timetable modules, but there may be deviations from this, mainly in the case of courses that are studied and examined for several programmes and in lower grades (i.e. 1 and 2). 

Examinations for courses that the faculty programme board has decided are to be held in alternate years are held three times during the school year in which the course is given according to the principles stated above.

Examinations for courses that are cancelled or rescheduled such that they are not given in one or several years are held three times during the year that immediately follows the course, with examination scheduling that corresponds to the scheduling that was in force before the course was cancelled or rescheduled.

When a course, or a written examination (TEN, DIT, DAT), is given for the last time, the regular examination and two re-examinations will be offered. Thereafter, examinations are phased out by offering three examinations during the following academic year at the same times as the examinations in any substitute course. If there is no substitute course, three examinations will be offered during re-examination periods during the following academic year. Other examination times are decided by the faculty programme board. In all cases above, the examination is also offered one more time during the academic year after the following, unless the faculty programme board decides otherwise. In total, 6 re-examinations are offered, of which 2 are regular re-examinations. In the examination registration system, the examinations given for the penultimate time and the last time are denoted. 

If a course is given during several periods of the year (for programmes, or on different occasions for different programmes) the faculty programme board or boards determine together the scheduling and frequency of re-examination occasions.

Retakes of other forms of examination

Regulations concerning retakes of other forms of examination than written examinations and digital and computer-based examinations are given in the LiU guidelines for examinations and examiners, http://styrdokument.liu.se/Regelsamling/VisaBeslut/917592.

Course closure

For Decision on Routines for Administration of the Discontinuation of Educational Programs, Freestanding Courses and Courses in Programs, see DNR LiU-2021-04782. After a decision on closure and after the end of the discontinuation period, the students are referred to a replacement course (or similar) according to information in the course syllabus or programme syllabus. If a student has passed some part/parts of a closed program course but not all, and there is an at least partially replacing course, an assessment of crediting can be made. Any crediting of course components is made by the examiner.

Registration for examination

In order to take an written, digital or computer-based examination, registration in advance is mandatory, see decision in the university’s rule book https://styrdokument.liu.se/Regelsamling/VisaBeslut/622682. An unregistered student can thus not be offered a place. The registration is done at the Student Portal or in the LiU-app during the registration period. The registration period opens 30 days before the date of the examination and closes 10 days before the date of the examination. Candidates are informed of the location of the examination by email, four days in advance. 

Code of conduct for students during examinations

Details are given in a decision in the university’s rule book: http://styrdokument.liu.se/Regelsamling/VisaBeslut/622682.

Retakes for higher grade

Students at the Institute of Technology at LiU have the right to retake written examinations and digital and computer-based examinations in an attempt to achieve a higher grade. This is valid for all examination components with code “TEN”, “DIT” and "DAT". The same right may not be exercised for other examination components, unless otherwise specified in the course syllabus.

A retake is not possible on courses that are included in an issued degree diploma. 

Grades

The grades that are preferably to be used are Fail (U), Pass (3), Pass not without distinction (4) and Pass with distinction (5). 

  • Grades U, 3, 4, 5 are to be awarded for courses that have written or digital examinations.
  • Grades Fail (U) and Pass (G) may be awarded for courses with a large degree of practical components such as laboratory work, project work and group work.
  • Grades Fail (U) and Pass (G) are to be used for degree projects and other independent work.

Examination components

The following examination components and associated module codes are used at the Faculty of Science and Engineering:

  • Grades U, 3, 4, 5 are to be awarded for written examinations (TEN) and digital examinations (DIT).
  • Examination components for which the grades Fail (U) and Pass (G) may be awarded are laboratory work (LAB), project work (PRA), preparatory written examination (KTR), digital preparatory written examination (DIK), oral examination (MUN), computer-based examination (DAT), home assignment (HEM), and assignment (UPG).
  • Students receive grades either Fail (U) or Pass (G) for other examination components in which the examination criteria are satisfied principally through active attendance such as tutorial group (BAS) or examination item (MOM).
  • Grades Fail (U) and Pass (G) are to be used for the examination components Opposition (OPPO) and Attendance at thesis presentation (AUSK) (i.e. part of the degree project).

In general, the following applies:

  • Mandatory course components must be scored and given a module code.
  • Examination components that are not scored, cannot be mandatory. Hence, it is voluntary to participate in these examinations, and the voluntariness must be clearly stated. Additionally, if there are any associated conditions to the examination component, these must be clearly stated as well.
  • For courses with more than one examination component with grades U,3,4,5, it shall be clearly stated how the final grade is weighted.

For mandatory components, the following applies (in accordance with the LiU Guidelines for education and examination for first-cycle and second-cycle education at Linköping University, http://styrdokument.liu.se/Regelsamling/VisaBeslut/917592): 

  • If special circumstances prevail, and if it is possible with consideration of the nature of the compulsory component, the examiner may decide to replace the compulsory component with another equivalent component.

For possibilities to alternative forms of examinations, the following applies (in accordance with the LiU Guidelines for education and examination for first-cycle and second-cycle education at Linköping University, http://styrdokument.liu.se/Regelsamling/VisaBeslut/917592): 

  • If the LiU coordinator for students with disabilities has granted a student the right to an adapted examination for a written examination in an examination hall, the student has the right to it.
  • If the coordinator has recommended for the student an adapted examination or alternative form of examination, the examiner may grant this if the examiner assesses that it is possible, based on consideration of the course objectives.
  • An examiner may also decide that an adapted examination or alternative form of examination if the examiner assessed that special circumstances prevail, and the examiner assesses that it is possible while maintaing the objectives of the course.

Reporting of examination results

The examination results for a student are reported at the relevant department.

Plagiarism

For examinations that involve the writing of reports, in cases in which it can be assumed that the student has had access to other sources (such as during project work, writing essays, etc.), the material submitted must be prepared in accordance with principles for acceptable practice when referring to sources (references or quotations for which the source is specified) when the text, images, ideas, data, etc. of other people are used. It is also to be made clear whether the author has reused his or her own text, images, ideas, data, etc. from previous examinations, such as degree projects, project reports, etc. (this is sometimes known as “self-plagiarism”).

A failure to specify such sources may be regarded as attempted deception during examination.

Attempts to cheat

In the event of a suspected attempt by a student to cheat during an examination, or when study performance is to be assessed as specified in Chapter 10 of the Higher Education Ordinance, the examiner is to report this to the disciplinary board of the university. Possible consequences for the student are suspension from study and a formal warning. More information is available at https://www.student.liu.se/studenttjanster/lagar-regler-rattigheter?l=en.

Other

List of suggested and required readings within the following areas:

- market awareness/business intelligence

- brand management in an international context

- internationalization

- culture/cultural differences in relation to market communication

- communication/IMC

- methodology

A list with mandatory and optional literature. Any mandatory books are from previous mandatory courses.

Note: The course matrix might contain more information in Swedish.

I = Introduce, U = Teach, A = Utilize
I U A Modules Comment
1. DISCIPLINARY KNOWLEDGE AND REASONING
1.1 Knowledge of underlying mathematics and science (G1X level)

                            
1.2 Fundamental engineering knowledge (G1X level)

                            
1.3 Further knowledge, methods, and tools in one or several subjects in engineering or natural science (G2X level)
X
X
X
PRA2
UPG1
I: Put internationalization in a context. U: Internationalization of organisations, market analysis of communication needs when internationalizing (how interpret 5C - client, customers, competition, culture and communication - in an international context, where emphasis lies on the latter two). A: Expected to apply key terminology and skills from Market Communication and Analysis, Brands and Value Creation, and courses with project management content.
1.4 Advanced knowledge, methods, and tools in one or several subjects in engineering or natural sciences (A1X level)

                            
1.5 Insight into current research and development work
X
X
X
PRA2
UPG1
I: Links to recent research to complement required reading. U: Skills in scientific writing with internal, conceptual and external validity with deductive approach. (Some of literature within core area to be less than five years old.) A: Builds on scientific knowledge gained in Brands and value creation.
2. PERSONAL AND PROFESSIONAL SKILLS AND ATTRIBUTES
2.1 Analytical reasoning and problem solving
X
X
X
PRA2
I: Relates required skills to what will be required for a thesis (80 % of thesis level). U: Analysis of communication needs when internationalisation (problem analysis->limitations of study incl. suggestions for future studies), A: Problem solving techniques from Market communication and Analysis, Measurement techniques from User Experience and Interaction Design
2.2 Experimentation, investigation, and knowledge discovery
X
PRA2
UPG1
U: Independent choice of literature (based on a recommendation list)
2.3 System thinking
X
X
X
PRA2
I: International business intelligence, U: Business intelligence for a brand and communication (apply 1.3 and 1.5), prioritize. A: Business intelligence from Market communication and analysis, and Brands and value creation.
2.4 Attitudes, thought, and learning
X
X
PRA2
UPG1
U: Reinforcing taking initiatives, endurance, adaptability, creative (scientific) thinking, critical thinking and integration of knowledge, project planning. Taking client requests into consideration. A: Knowledge from previous courses such as market communication, brand management incl. presentation techniques, project management including agile methods.
2.5 Ethics, equity, and other responsibilities
X
PRA2
UPG1
U: professional and scientific ethics within the management area (ICC/ESOMAR code of conduct), taking responsibility in a group
3. INTERPERSONAL SKILLS: TEAMWORK AND COMMUNICATION
3.1 Teamwork
X
PRA2
U: Group work with assigned roles, mandatory group contract
3.2 Communications
X
X
X
PRA2
I: Relates to requirements for thesis and program goals. U: Written and oral scientific and popular science presentations, provide feedback, brief to pitch. A: How to deliver a pitch from Market communication and analysis
3.3 Communication in foreign languages
X
PRA2
UPG1
U: All lectures, seminars  and examination in English
4. CONCEIVING, DESIGNING, IMPLEMENTING AND OPERATING SYSTEMS IN THE ENTERPRISE, SOCIETAL AND ENVIRONMENTAL CONTEXT
4.1 External, societal, and environmental context
X
PRA2
UPG1
I: history behind and sustainability issues related to internationalization, U: link the task to some of the UN sustainability goals.
4.2 Enterprise and business context
X
X
PRA2
U: Internationalization as part of a company's strategy, A: new methods to communicate (brands)
4.3 Conceiving, system engineering and management
X
X
PRA2
U: Understanding and adapting to culture(s). A: Understanding and adapting to target group(s)
4.4 Designing
X
X
PRA2
U: Use analysis of communication needs as a basis for a pitch. A: Use knowledge from Brands and brand analysis.
4.5 Implementing

                            
4.6 Operating

                            
5. PLANNING, EXECUTION AND PRESENTATION OF RESEARCH DEVELOPMENT PROJECTS WITH RESPECT TO SCIENTIFIC AND SOCIETAL NEEDS AND REQUIREMENTS
5.1 Societal conditions, including economic, social, and ecological aspects of sustainable development for knowledge development
X
PRA2
UPG1
U: Reflection on ethics and sustainability
5.2 Economic conditions for knowledge development

                            
5.3 Identification of needs, structuring and planning of research or development projects

                            
5.4 Execution of research or development projects

                            
5.5 Presentation and evaluation of research or development projects
X
X
PRA2
U: What a "client pitch" covers. A: Use of popular science presentation techniques from TEAE15

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