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Industrial Marketing, 6 credits
Industriell marknadsföring, 6 hp
TEIM32
Main field of study
Industrial Engineering and ManagementCourse level
First cycleCourse type
Programme courseExaminer
Daniel KindströmDirector of studies or equivalent
Johan HoltströmEducation components
Preliminary scheduled hours: 44 hRecommended self-study hours: 116 h
ECV = Elective / Compulsory / Voluntary
| Course offered for | Semester | Period | Timetable module | Language | Campus | ECV | |
|---|---|---|---|---|---|---|---|
| 6CIEI | Industrial Engineering and Management - International, M Sc in Engineering - Chinese | 6 (Spring 2017) | 1 | 4 | Swedish | Linköping, Valla | C |
| 6CIEI | Industrial Engineering and Management - International, M Sc in Engineering - French | 6 (Spring 2017) | 1 | 4 | Swedish | Linköping, Valla | C |
| 6CIEI | Industrial Engineering and Management - International, M Sc in Engineering - German | 6 (Spring 2017) | 1 | 4 | Swedish | Linköping, Valla | C |
| 6CIEI | Industrial Engineering and Management - International, M Sc in Engineering - Japanese | 6 (Spring 2017) | 1 | 4 | Swedish | Linköping, Valla | C |
| 6CIEI | Industrial Engineering and Management - International, M Sc in Engineering - Spanish | 6 (Spring 2017) | 1 | 4 | Swedish | Linköping, Valla | C |
| 6CIII | Industrial Engineering and Management, M Sc in Engineering | 6 (Spring 2017) | 1 | 4 | Swedish | Linköping, Valla | C |
Main field of study
Industrial Engineering and ManagementCourse level
First cycleAdvancement level
G2XCourse offered for
- Industrial Engineering and Management, M Sc in Engineering
- Industrial Engineering and Management - International, M Sc in Engineering
Entry requirements
Note: Admission requirements for non-programme students usually also include admission requirements for the programme and threshold requirements for progression within the programme, or corresponding.
Prerequisites
Basic course in industrial engineering
Intended learning outcomes
After completing the course a student should be able to:
- Describe and apply central models and methods in marketing with a focus on industrial marketing and service marketing.
- Perform a systematic analysis of a company, its product portfolio, and its environment from a marketing perspective, as well as understanding the impact of a new product/technology on the surrounding society.
- Apply relevant methods and tools in order to prepare a marketing plan, with a focus on market strategy aspects, in order to develop and launch a new product.
- Communicate marketing analyses and synthesized market information with a focus on market strategy aspects.
Course content
Course content includes (among other things): Developing and launching new products, Market orientation, Environmental scanning, Market analyses, Diffusion of innovations and technology, Differentiation, Business strategy, Segmentation, Targeting, Positioning, Market channels, Pricing, Sustainable marketing, Service marketing, Value, Relationships, Value propositions.
Teaching and working methods
The course consists of lectures, seminars, and assignment, as well as a larger project.
Examination
| PRA1 | Project assignment | 3 credits | U, 3, 4, 5 |
| TEN1 | Written examination | 3 credits | U, 3, 4, 5 |
The examination also consists of a number of mandatory assignments.
Grades
Four-grade scale, LiU, U, 3, 4, 5Other information
Supplementary courses:
Industrial Market Research, Industrial Market and Technology Strategies, International Business, Industrial service development and Industrial sales
Department
Institutionen för ekonomisk och industriell utvecklingDirector of Studies or equivalent
Johan HoltströmExaminer
Daniel KindströmCourse website and other links
http://www.iei.liu.se/indek/utbildning/industriell-marknadsforing/teim32?l=svEducation components
Preliminary scheduled hours: 44 hRecommended self-study hours: 116 h
Course literature
Kotler, Armstrong och Parment, "Principles of marketing - Swedish edition" eller Pearson, "Marknadsföring - Teori, strategi och praktik" (senaste upplagan) + 3 artiklar om tjänstemarknadsföring| Code | Name | Scope | Grading scale |
|---|---|---|---|
| PRA1 | Project assignment | 3 credits | U, 3, 4, 5 |
| TEN1 | Written examination | 3 credits | U, 3, 4, 5 |
The examination also consists of a number of mandatory assignments.
Regulations (apply to LiU in its entirety)
The university is a government agency whose operations are regulated by legislation and ordinances, which include the Higher Education Act and the Higher Education Ordinance. In addition to legislation and ordinances, operations are subject to several policy documents. The Linköping University rule book collects currently valid decisions of a regulatory nature taken by the university board, the vice-chancellor and faculty/department boards.
LiU’s rule book for education at first-cycle and second-cycle levels is available at http://styrdokument.liu.se/Regelsamling/Innehall/Utbildning_pa_grund-_och_avancerad_niva.
Course literature is preliminary.
Kotler, Armstrong och Parment, "Principles of marketing - Swedish edition"
eller
Pearson, "Marknadsföring - Teori, strategi och praktik" (senaste upplagan)
+ 3 artiklar om tjänstemarknadsföring
Note: The course matrix might contain more information in Swedish.
I = Introduce, U = Teach, A = Utilize
| I | U | A | Modules | Comment | ||
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| 1. DISCIPLINARY KNOWLEDGE AND REASONING | ||||||
| 1.1 Knowledge of underlying mathematics and science (G1X level) |
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| 1.2 Fundamental engineering knowledge (G1X level) |
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| 1.3 Further knowledge, methods, and tools in one or several subjects in engineering or natural science (G2X level) |
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| 1.4 Advanced knowledge, methods, and tools in one or several subjects in engineering or natural sciences (A1X level) |
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| 1.5 Insight into current research and development work |
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| 2. PERSONAL AND PROFESSIONAL SKILLS AND ATTRIBUTES | ||||||
| 2.1 Analytical reasoning and problem solving |
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| 2.2 Experimentation, investigation, and knowledge discovery |
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| 2.3 System thinking |
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| 2.4 Attitudes, thought, and learning |
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| 2.5 Ethics, equity, and other responsibilities |
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| 3. INTERPERSONAL SKILLS: TEAMWORK AND COMMUNICATION | ||||||
| 3.1 Teamwork |
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| 3.2 Communications |
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| 3.3 Communication in foreign languages |
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| 4. CONCEIVING, DESIGNING, IMPLEMENTING AND OPERATING SYSTEMS IN THE ENTERPRISE, SOCIETAL AND ENVIRONMENTAL CONTEXT | ||||||
| 4.1 External, societal, and environmental context |
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| 4.2 Enterprise and business context |
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| 4.3 Conceiving, system engineering and management |
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| 4.4 Designing |
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| 4.5 Implementing |
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| 4.6 Operating |
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| 5. PLANNING, EXECUTION AND PRESENTATION OF RESEARCH DEVELOPMENT PROJECTS WITH RESPECT TO SCIENTIFIC AND SOCIETAL NEEDS AND REQUIREMENTS | ||||||
| 5.1 Societal conditions, including economic, social, and ecological aspects of sustainable development for knowledge development |
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| 5.2 Economic conditions for knowledge development |
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| 5.3 Identification of needs, structuring and planning of research or development projects |
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| 5.4 Execution of research or development projects |
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| 5.5 Presentation and evaluation of research or development projects |
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