Market Communicative Design Project, 8 credits

Marknadskommunikativt designprojekt, 8 hp

TNGD45

Course starting semester

Main field of study

Graphic Design and Communication

Course level

First cycle

Course type

Programme course

Examiner

Anna Elgebrant Rekstad

Director of studies or equivalent

Emelie Fälton

Education components

Preliminary scheduled hours: 64 h
Recommended self-study hours: 149 h

Possible deviation from course syllabus/programme syllabus

ECV = Elective / Compulsory / Voluntary

Course offered for		Semester	Period	Timetable module	Language	Campus	ECV
6KGDK	Graphic Design and Communication, Bachelor's Programme	3 (Autumn 2024)	2	2	Swedish	Norrköping, Norrköping	C

Main field of study

Graphic Design and Communication

Course level

First cycle

Advancement level

G1F

Specific information

The course cannot be included in the same degree as TNGD24.

Course offered for

Bachelor's Programme in Graphic Design and Communication

Prerequisites

Mainly the program's previous courses in design, production and information design.

Intended learning outcomes

The aim of the course is to provide a theoretical and practical knowledge of implementing communication projects, from idea to final result with external assignments, as well as basic knowledge of group dynamics and the own role of a group. After completing the course, the student should be able to:

Run a communication project from idea to finished concept based on a marketing communication design process
Explain the choice of media channels based on communicative and technical perspectives
Produce communicative and technically finished artifacts for different media channels
Describe the differences between empirical methods for research and practical design.
Describe the different phases in a group's development
Refelct on their own role in a working group

Course content

Marketing communicative design process, group dynamics, market analysis, media planning, media design and production.

Teaching and working methods

Lectures, practical work, excercises and mandatory seminars according to the flipped-classroom model.

Examination

UPG4	Research and strategy	2 credits	U, G
UPG5	Group dynamics	2 credits	U, G
UPG6	Process and production	2 credits	U, G
PRA2	Project	2 credits	U, G

The course is graded Fail / Pass.

Grades for examination modules are decided in accordance with the assessment criteria presented at the start of the course.

Grades

Two-grade scale, U, G

Other information

About teaching and examination language

The teaching language is presented in the Overview tab for each course. The examination language relates to the teaching language as follows:

If teaching language is “Swedish”, the course as a whole could be given in Swedish, or partly in English. Examination language is Swedish, but parts of the examination can be in English.
If teaching language is “English”, the course as a whole is taught in English. Examination language is English.
If teaching language is “Swedish/English”, the course as a whole will be taught in English if students without prior knowledge of the Swedish language participate. Examination language is Swedish or English depending on teaching language.

Other

The course is conducted in such a way that there are equal opportunities with regard to sex, transgender identity or expression, ethnicity, religion or other belief, disability, sexual orientation and age.

The planning and implementation of a course should correspond to the course syllabus. The course evaluation should therefore be conducted with the course syllabus as a starting point.

The course is campus-based at the location specified for the course, unless otherwise stated under “Teaching and working methods”. Please note, in a campus-based course occasional remote sessions could be included.

Department

Institutionen för teknik och naturvetenskap

Course literature

Books

A. Wheeler, (2018) Designing Brand Identity Fifth edition Wiley
K. Burtenshaw, N. Mahone & C. Barfoot. , (2006/2011) The fundamentals of Creative Advertising AVA Publishing
Keller, Kevin Lane, Swaminathan, Vanitha, (2020) Strategic brand management : building, measuring, and managing brand equity. Fifth edition, Global edition Harlow : Pearson, 2020
ISBN: 9781292314969, 1292314966

Code	Name	Scope	Grading scale
UPG4	Research and strategy	2 credits	U, G
UPG5	Group dynamics	2 credits	U, G
UPG6	Process and production	2 credits	U, G
PRA2	Project	2 credits	U, G

The course is graded Fail / Pass.

Grades for examination modules are decided in accordance with the assessment criteria presented at the start of the course.

Student rights and obligations (login required)
Linköping University common rules and regulations (in Swedish)

Books

A. Wheeler, (2018) Designing Brand Identity Fifth edition Wiley

K. Burtenshaw, N. Mahone & C. Barfoot. , (2006/2011) The fundamentals of Creative Advertising AVA Publishing

Keller, Kevin Lane, Swaminathan, Vanitha, (2020) Strategic brand management : building, measuring, and managing brand equity. Fifth edition, Global edition Harlow : Pearson, 2020

ISBN: 9781292314969, 1292314966

Download

Download course literature list as PDF

Note: The course matrix might contain more information in Swedish.

I = Introduce, U = Teach, A = Utilize

		I	U	A	Modules
1. DISCIPLINARY KNOWLEDGE AND REASONING
	1.1 Knowledge of underlying mathematics and science (G1X level)	X	X	X	UPG4 UPG5 UPG6 PRA2
	1.2 Fundamental engineering knowledge (G1X level)
	1.3 Further knowledge, methods, and tools in one or several subjects in engineering or natural science (G2X level)
	1.4 Advanced knowledge, methods, and tools in one or several subjects in engineering or natural sciences (A1X level)
	1.5 Insight into current research and development work
2. PERSONAL AND PROFESSIONAL SKILLS AND ATTRIBUTES
	2.1 Analytical reasoning and problem solving	X	X	X	UPG4 UPG6 PRA2
	2.2 Experimentation, investigation, and knowledge discovery	X	X	X	PRA2
	2.3 System thinking	X	X	X	UPG4 UPG6 PRA2
	2.4 Attitudes, thought, and learning	X	X	X	UPG4 UPG5 UPG6 PRA2
	2.5 Ethics, equity, and other responsibilities	X	X	X	UPG4 UPG5 UPG6 PRA2
3. INTERPERSONAL SKILLS: TEAMWORK AND COMMUNICATION
	3.1 Teamwork	X	X	X	UPG4 UPG5 UPG6 PRA2
	3.2 Communications	X	X	X	UPG4 UPG5 UPG6 PRA2
	3.3 Communication in foreign languages	X
4. CONCEIVING, DESIGNING, IMPLEMENTING AND OPERATING SYSTEMS IN THE ENTERPRISE, SOCIETAL AND ENVIRONMENTAL CONTEXT
	4.1 External, societal, and environmental context	X	X	X	UPG4 PRA2
	4.2 Enterprise and business context	X	X	X	UPG4 UPG6 PRA2
	4.3 Conceiving, system engineering and management	X	X	X	UPG4 UPG6 PRA2
	4.4 Designing	X	X	X	UPG4 UPG6 PRA2
	4.5 Implementing	X	X	X	UPG6 PRA2
	4.6 Operating	X	X	X	UPG6 PRA2
5. PLANNING, EXECUTION AND PRESENTATION OF RESEARCH DEVELOPMENT PROJECTS WITH RESPECT TO SCIENTIFIC AND SOCIETAL NEEDS AND REQUIREMENTS
	5.1 Societal conditions, including economic, social, and ecological aspects of sustainable development for knowledge development
	5.2 Economic conditions for knowledge development
	5.3 Identification of needs, structuring and planning of research or development projects
	5.4 Execution of research or development projects
	5.5 Presentation and evaluation of research or development projects

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